Diggs designs and sells premium pet products, engineering items that take cues from baby-product standards and interior design trends. The company is best known for its award-winning Revol Dog Crate and a growing assortment engineered for pets of all sizes. Diggs was launched in 2016 by Zel Crampton, a McKinsey veteran with an engineering background who founded the company after adopting a dog. The brand experienced rapid consumer adoption, achieving 400% growth in 2020 as pet adoption and spending increased. Diggs plans to use new capital to develop additional products, diversify marketing channels, recruit talent across business functions, and build a product design and development facility in Long Island City. This raise marks the company’s first institutional financing as it scales product and go-to-market efforts.

Total raised

$13M

Funding rounds

1

Latest round

Series A

Latest activity

Jun 2021