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The Venture Codex

Strand Equity

1888 Century Park East, Suite 1440, Los Angeles, CA, 90067, United States

Overview

Private equity investing in retail industries for profitable management.

Founded

2012

Deals ยท 12mo

1

Links

WebsiteLinkedIn

Stage focus

Seed
Series A
Series B

Geographic focus

Canada
United States

Sector focus

Business Development
Impact Investing
Venture Capital

Investment portfolio

13rounds
NAMEDATESIZE
Good Girl Snacks
Mar 2026Led
$3 MSeed
Sauz
Jun 2025Participated
$12 MOther Equity
Hello Cake
Oct 2024Led
$18 MSeries B
Sollis Health
Jun 2023Participated
$15 MSeries A
iNNBeauty Project
Dec 2022Participated
$12 MSeries A
Humankind
Sep 2022Led
$4 MSeed
Monos
Sep 2022Participated
$30 MSeries B
Sollis Health
Jan 2022Participated
$30 MSeries A
Monos
Jan 2022Participated
$10 MSeries A
Diggs
Jun 2021Participated
$13 MSeries A
Right Rice
Mar 2019Led
$6 MOther Equity
HUM Nutrition
Nov 2017Participated
$5 MSeries A
Good Girl Snacks
Mar 2026Led
$3 MSeed
Sauz
Jun 2025Participated
$12 MOther Equity
Hello Cake
Oct 2024Led
$18 MSeries B
Sollis Health
Jun 2023Participated
$15 MSeries A
iNNBeauty Project
Dec 2022Participated
$12 MSeries A
Humankind
Sep 2022Led
$4 MSeed
Monos
Sep 2022Participated
$30 MSeries B
Sollis Health
Jan 2022Participated
$30 MSeries A
Monos
Jan 2022Participated
$10 MSeries A
Diggs
Jun 2021Participated
$13 MSeries A
Right Rice
Mar 2019Led
$6 MOther Equity
HUM Nutrition
Nov 2017Participated
$5 MSeries A
13
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Insights

Time horizon

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Deal Distribution

Strand Equity: 13 funding rounds are recorded in the selected participation categories.All available history.
Strand Equity: 13 funding rounds are recorded in the selected participation categories. All available history
Round typeLed dealsParticipated deals
Seed20
Series A07
Series B11
Other Equity11

Monthly Deal Activity

Strand Equity: 13 deals are recorded across 111 months.All available history.
Strand Equity: 13 deals are recorded across 111 months. All available history
MonthDeals
Aug '171
Sep '170
Oct '170
Nov '171
Dec '170
Jan '180
Feb '180
Mar '180
Apr '180
May '180
Jun '180
Jul '180
Aug '180
Sep '180
Oct '180
Nov '180
Dec '180
Jan '190
Feb '190
Mar '191
Apr '190
May '190
Jun '190
Jul '190
Aug '190
Sep '190
Oct '190
Nov '190
Dec '190
Jan '200
Feb '200
Mar '200
Apr '200
May '200
Jun '200
Jul '200
Aug '200
Sep '200
Oct '200
Nov '200
Dec '200
Jan '210
Feb '210
Mar '210
Apr '210
May '210
Jun '211
Jul '210
Aug '210
Sep '210
Oct '210
Nov '210
Dec '210
Jan '222
Feb '220
Mar '220
Apr '220
May '220
Jun '220
Jul '220
Aug '220
Sep '222
Oct '220
Nov '220
Dec '221
Jan '230
Feb '230
Mar '230
Apr '230
May '230
Jun '231
Jul '230
Aug '230
Sep '230
Oct '230
Nov '230
Dec '230
Jan '240
Feb '240
Mar '240
Apr '240
May '240
Jun '240
Jul '240
Aug '240
Sep '240
Oct '241
Nov '240
Dec '240
Jan '250
Feb '250
Mar '250
Apr '250
May '250
Jun '251
Jul '250
Aug '250
Sep '250
Oct '250
Nov '250
Dec '250
Jan '260
Feb '260
Mar '261
Apr '260
May '260
Jun '260
Jul '260
Aug '260
Sep '260
Oct '260

Sector Breakdown

Strand Equity: Consumer & Lifestyle is the largest displayed sector by deal count (6 deals).All available history.

A deal can appear in multiple sectors, so sector totals may overlap. Capital represents disclosed total round sizes, not fund cheque sizes.

Strand Equity: Consumer & Lifestyle is the largest displayed sector by deal count (6 deals). All available history
SectorDeals
Consumer & Lifestyle6
E-Commerce & Retail6
Health & Life Sciences4
Food & Agriculture4
Travel & Hospitality2
Manufacturing2
Networks, Cloud & Communication1
Enterprise Software1

Deal Size Distribution

Strand Equity: 13 rounds have a disclosed size in the displayed size bands.All available history.

Undisclosed round sizes are excluded. Capital represents total round sizes, not fund cheque sizes.

Strand Equity: 13 rounds have a disclosed size in the displayed size bands. All available history
Round size band (USD)Deals
<$5M2
$5M-$10M3
$10M-$25M6
$25M-$50M2
$50M-$100M0
$100M-$250M0
$250M-$500M0
$500M-$1B0
$1B+0

Deals By Geography

Strand Equity: United States has the largest recorded deal count among the displayed regions (11 deals).All available history.

Top 2 of 2 regions; European countries are grouped as Europe.

Strand Equity: United States has the largest recorded deal count among the displayed regions (11 deals). All available history
RegionDeals
United States11
Canada2
Strand Equity: 19 co-investors are shown, with venn growth partners sharing 3 recorded deals.All available history.

Co-Investors

Bubble size = shared deals

Click a bubble to open that fund in a new tab.

Shows up to 20 co-investors ranked by shared deals. Deals may be shared with multiple funds, so rows overlap. Capital is total round size, not fund cheque size.

Strand Equity: 19 co-investors are shown, with venn growth partners sharing 3 recorded deals. All available history
Co-investorShared deals
venn growth partners3
AccelFoods2
Beechwood Capital2
Read Capital2
Torch Capital2
Alliance Consumer Growth1
Arkitekt Ventures1
CAVU Venture Partners1
CircleUp1
Coefficient Capital1
Collaborative Fund1
Denali Growth Partners1
High Alpha1
Imaginary Ventures1
Nucleus1
Palm Tree Crew1
RiverPark Ventures1
RSE Ventures1
Silas Capital1

Investment Strategy

Strand Equity: Led accounts for 31% and participating for 69% of round participation.All available history.
Strand Equity: Led accounts for 31% and participating for 69% of round participation. All available history
CategoryDeals (count)Share (%)
Led431%
Participating969%
Strand Equity: Single-lead accounts for 25% and co-led for 75% of lead dynamics.All available history.
Strand Equity: Single-lead accounts for 25% and co-led for 75% of lead dynamics. All available history
CategoryDeals (count)Share (%)
Single-lead125%
Co-led375%

Team

George Song

Vice President at Strand Equity

Kevin Chen

Partner

Seth Rodsky

Founder and Managing Partner