Led · Seed · Mar 2026

Good Girl Snacks was founded by Leah Marcus and Yasaman Bakhtiar and is headquartered in Los Angeles, California. The brand gained attention for its viral Hot Girl Pickles and positions itself as a culturally relevant CPG company targeting Gen Z consumers. The founders entered the food space without prior industry experience and leverage a fresh perspective to create products aimed at shaking up traditional grocery shelves. The company plans to expand nationwide and continue product innovation following its seed raise. The recent $3M seed funding is intended to support that expansion and innovation strategy.

Participated · Equity · Jun 2025

Sauz develops jarred tomato sauces that combine high-quality ingredients with innovative flavors (e.g., Hot Honey Marinara, Summer Lemon Marinara, Brown Butter Alfredo, Miso Garlic Marinara) and bold packaging. The brand was founded by childhood friends Troy Bonde and Winston Alfieri to reinvent a largely overlooked grocery category. Sauz has rapidly expanded retail distribution and is now available in nearly 7,000 retail doors nationwide with seven sauce varieties and strong retail velocities. The company reported a 148% increase in overall revenue and a 250% increase in online sales. Sauz plans additional product and retail launches and a larger online footprint by the end of 2025. The company intends to use the new capital to accelerate marketing, awareness, innovation, and distribution.

Led · Series B · Oct 2024

Hello Cake is a sexual wellness brand whose product line includes prescription medication, supplements, lubricants and devices sold through retail and direct channels. Its products are available nationwide at Target, Walmart, CVS, Walgreens, Rite Aid, Amazon and hellocake.com. The company says it has more than doubled its retail footprint from 2023 to 2024 and plans to scale presence across all major retailers and Amazon. Hello Cake announced the acquisition of Trigg Laboratories, including the Wet brand, to vertically integrate manufacturing, IP ownership and product innovation; Trigg will continue operating under its name with Simone Buntin remaining as COO of the Las Vegas operation. Management expects vertical integration to increase profitability, accelerate product innovation and bring new products to market faster; integration is expected to be completed within 90 days. Hello Cake has raised over $36 million in total funding to date and is expanding its executive team to support retail, digital and telehealth growth. Cake offers a portfolio of sexual wellness products — lubricants, condoms, toys and hygiene items — that are now stocked in major retailers and online marketplaces. The company currently has five products in physical store locations and is available on Amazon, Thrive Marketplace and UrbanOutfitters.com. Cake recently expanded retail placements, adding four products to CVS and increasing Walmart SKUs from four to 11. The brand grew 200% year over year between 2021 and 2022. Cake has hired Dollar Shave Club’s former Chief Innovation Officer Fadi Mourad to lead product innovation and former SmartyPants executive Christina Komen to head retail sales. The company plans to deploy new capital toward continued retail expansion and product innovation, and expects an additional major retailer to carry Cake in 2022 and 2023. Cake sells lubricants, condoms, massagers and enhancers and operates a direct-to-consumer store with nearly 20 products. The brand expanded into Walmart last year and has now launched into Target, putting products in more than 5,000 stores combined. Between February 2021 and February 2022 Cake recorded over 500% revenue growth and sees a 40% repeat purchase rate. Founders Hunter Morris and Mitch Orkis started the company after identifying an unaddressed opportunity in sexual wellness and emphasize education and a non-embarrassing, fun brand tone. Cake has implemented color-coded product experiences and encourages mix-and-match usage. The company plans to double down on retail and build an omnichannel presence while using new funding to cover inventory, marketing, team build-out and new partners. Cake is a sexual wellness brand that sells specialty lubricants, toys, and sexual hygiene products designed for specific types of sexual enjoyment. Its products are made from high-quality ingredients, inspired by real individuals, and tested across the spectrum of sexual preferences before launch. The company offers a satisfaction guarantee and sells direct-to-consumer at hellocake.com with select products available at Walmart. Cake reports that 84% of its customers directly attribute the brand to leading to a better sex life and cites notable retail traction within nine months. Funding now totals $5.7 million after a new Seed round, and the company plans to dedicate the new capital to product development, scaling e-commerce, and expanding distribution into new retail channels. Leadership frames the brand as removing shame and confusion from sexual-wellness shopping by making products simple, clear, and approachable. Cake is a sexual wellness company based in Los Angeles that launched its first product line of premium lubricants and pre- and post-sex cleansing wipes. The inaugural lubricant line includes Motion Lotion (a moisturizing cream for solo penis play), Tush Cush (a light water-based jelly for beginner anal play), Toy Joy (a non-drip water-based jelly for toy play), Backside Slide (an ultra-slide silicone lubricant for anal play), and Get Naked (an organic aloe-based lubricant ideal for vaginal play). The company also offers Feel Fresh cleanliness wipes intended for pre- and post-sex clean up. All products are formulated free from alcohol, parabens, dyes, sulfates, and added fragrances. Cake says its formulations are informed by feedback from couples and individuals with varying sexual preferences to better suit users' bodies. The product line is available at hellocake.com, and the company said it will use seed financing to develop additional offerings and expand the team.

Participated · Series A · Jun 2023

Sollis Health operates a high-touch medical membership model that provides members unlimited access to ER-trained physicians, onsite advanced imaging, and diagnostic capabilities around the clock. The company markets itself as the first urgent and emergency concierge care provider, eliminating wait times and complexities associated with conventional healthcare. Sollis currently operates centers in New York, the Hamptons, Los Angeles, San Francisco, and South Florida and plans new flagship and clinic openings in Texas, Miami, and Silicon Valley. Since its Series A in 2021 the company says membership has grown more than threefold, and it recently rolled out a nationwide Family membership tier and a Family+ tier in Los Angeles. Proceeds from the recent raise will fund nationwide expansion, product innovation, proprietary technology to enhance the member experience, and scaling of operations to meet growing demand. The company emphasizes 24/7 in-person and telehealth availability as a core differentiator for urgent and emergency issues. Sollis Health operates a membership model offering round-the-clock concierge urgent and emergency care through state-of-the-art medical centers and virtual visits. Its membership includes unlimited in-center and virtual visits, routine labs, wound care, certain procedures, expedited specialist referrals, and optional onsite advanced imaging and house calls. The company has opened flagship centers in Palm Beach and San Francisco and operates sites in New York City, The Hamptons, and Los Angeles. Sollis reports a 100% CAGR in membership since 2019 with annual retention rates approaching 90%. Management plans to use new capital to open five additional centers through 2024 and invest in technological and product enhancements to improve the patient and provider experience. To date the company has raised over $53 million in equity. Sollis Health operates medical concierge practices offering 24/7 urgent care, onsite labs, advanced imaging, virtual visits and in-home services, including monoclonal antibody treatment for Covid-19. Launched in New York in 2019, the company runs clinics in New York, Los Angeles, San Francisco, Miami and Palm Beach and staffs facilities with emergency medicine physicians. Sollis uses an annual membership model priced between $1,000–$5,000 per year that includes unlimited clinic visits and varying tiers by age. Financially, the company has achieved a revenue compound annual growth rate of 150% and maintains a long-run average 90% adjusted renewal rate, currently serving more than 8,000 patients. Sollis plans to grow to more than 12,000 patients within the next year and to expand patient reach in existing and new markets. Through its member-concierge and patient advocacy teams, Sollis secures expedited specialist visits and helps members navigate the broader medical system.

Participated · Series A · Dec 2022

iNNBeauty Project is a New York–based skincare brand led by Alisa Metzger and Jen Shane. The company develops and sells skincare products through major beauty retailer Sephora. Its products are available in all 517 Sephora stores and on Sephora's online store. iNNBeauty plans to expand distribution to Sephora Canada's omnichannel operation in the first half of 2023. The company intends to use new funding to accelerate brand growth and support increased exposure within Sephora. It recently closed a $12M Series A financing. iNNBeauty Project is a clean, effective, and accessible skincare brand founded in 2019 by industry veterans Alisa Metzger and Jen Shane. Its core portfolio includes Slushy, Pimple Paste, Down to Tone, and Green Machine, several of which have won mainstream beauty awards. The brand emphasizes custom-built formulations, research-driven active ingredients, and affordable price points aimed at younger consumers. Consumers responded strongly, driving roughly 300% year-over-year growth and attracting retail distribution. iNNBeauty Project is now carried in all 490 Sephora stores, 200 Sephora x Kohl’s stores, and on Sephora.com. The company highlights sustainability initiatives—describing itself as “plastic negative” through a partnership with rePurpose Global—and maintains a focus on social impact through charitable support. Management plans to invest in people, product, process, and marketing to execute the nationwide Sephora launch and scale operations.