Dragonfly AI has built a patented, neuroscience-led AI platform that predicts how audiences will notice, remember, and respond to advertising and other creative assets before they go live. Unlike data-trained generative AI systems, its biological algorithm does not rely on historical training data, helping brands avoid embedded model bias while receiving real-world attention and buyer-behavior predictions. The technology, originally developed in the neuroscience department at Queen Mary University of London, is now used by more than 70 global consumer brands, including Nestlé, PepsiCo, Unilever, Coca-Cola, and L’Oréal, and is integrated into enterprise workflows through partners such as CreativeX. Dragonfly AI is expanding its product suite with new Emotion & Memory metrics, broader video analysis, and deeper enterprise integrations via Dragonfly Connect. Proceeds from its latest financing will fund global expansion—particularly a larger U.S. commercial presence—along with growth of sales and customer-success teams. The company continues to invest in R&D under chief scientist and algorithm inventor Hamit Soyel while strengthening governance through the appointment of former Time Inc. executive Fiona Dent to its board.

Total raised

$11M

Funding rounds

2

Latest round

Equity

Latest activity

Jan 2026