Participated · Equity · Jun 2022

Distributed is a London, UK-based platform that supplies on-demand, fully managed, globally distributed software teams. Led by CEO Callum Adamson, the company deploys full-time project managers, technical leads and quality assurance professionals on every client project. Its Elastic Teams let clients scale team activity up and down and compose teams across programming skill sets. The company intends to use the new funds to improve the workforce experience and extend the international reach of its Elastic Team offering. The fundraise caps a year of rapid growth underpinned by a £30m partnership with BT and the acquisition of core IP that will accelerate product development by approximately six months. Clients include Capita, WPP and the Ministry of Justice. To date Distributed has secured £17m in total investment, including a £5m Series A in May 2021 and the recent £8m raise. Distributed is a London, UK-based tech-enabled startup that provides Elastic Teams™ — fully managed, globally distributed teams — to build and maintain software without in‑residence development teams. Led by CEO and co‑founder Callum Adamson, the company offers on‑demand software talent and platform features for enterprises. Distributed announced a partnership with Capita plc in 2020, which accelerated adoption of its Elastic Teams™ across Capita’s enterprise customers. The company raised a £5M Series A and intends to use the funds to scale operations and platform capabilities. Total funding to date after the round exceeds £9M. No operating metrics were disclosed in the article. Distributed is a London-based, AI-powered tech talent resourcing platform founded in 2017 by Callum Adamson and Sam Rowlands. Its core product is a machine-learning platform that connects companies to global talent and provides a dashboard with personalized support, shared screens, chat, video calling and direct integration with internal systems. The platform pairs those tools with data sets connected to global talent and assigns a dedicated project manager to ensure access and outcomes. The company intends to use the new seed capital to scale both its technology and UK headcount. Distributed serves approximately 50 customers, including Mastercard, Sytner Group, Heron AI, REISS and RBS, and reports revenues in excess of £1 million. It recently completed a £1.5M seed raise from Fuel Ventures, bringing total initial funding to £1.65M.

Participated · Series A · Apr 2022

Dragonfly AI has built a patented, neuroscience-led AI platform that predicts how audiences will notice, remember, and respond to advertising and other creative assets before they go live. Unlike data-trained generative AI systems, its biological algorithm does not rely on historical training data, helping brands avoid embedded model bias while receiving real-world attention and buyer-behavior predictions. The technology, originally developed in the neuroscience department at Queen Mary University of London, is now used by more than 70 global consumer brands, including Nestlé, PepsiCo, Unilever, Coca-Cola, and L’Oréal, and is integrated into enterprise workflows through partners such as CreativeX. Dragonfly AI is expanding its product suite with new Emotion & Memory metrics, broader video analysis, and deeper enterprise integrations via Dragonfly Connect. Proceeds from its latest financing will fund global expansion—particularly a larger U.S. commercial presence—along with growth of sales and customer-success teams. The company continues to invest in R&D under chief scientist and algorithm inventor Hamit Soyel while strengthening governance through the appointment of former Time Inc. executive Fiona Dent to its board.