Azoma is a London-based technology company offering an end-to-end platform for Generative Engine Optimization (GEO) and AI-driven brand discovery. Its patented technology enables brands to monitor, analyse and optimise their presence in emerging AI search engines and conversational platforms. The solution is already used by major consumer brands such as Mars, Colgate, Zappos, P&G, Reckitt, Beiersdorf and Canadian Tire. Founded by Max Sinclair and Timur Luguev, Azoma positions itself as a critical partner for brands looking to maintain visibility as shopping and search behaviours shift toward generative AI. The newly secured capital will be directed toward accelerating growth initiatives, implying a focus on expanding both product capabilities and enterprise customer acquisition. Financially, the company has raised a $4 million Pre-Series A round to date; no additional revenue or user metrics were disclosed. Azoma’s current strategy emphasizes scaling its patented GEO technology and deepening relationships with global retail and CPG clients.

Total raised

$6M

Funding rounds

3

Latest round

Series A

Latest activity

Dec 2025