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The Venture Codex

MaRS IAF

101 College Street, Suite 125, Toronto, Ontario, M5G 1L7, Canada

Overview

MaRS Investment Accelerator Fund (IAF) is an early stage venture capital firm based in Toronto. Since 2008, we have partnered with over 150 companies built by extraordinary founders. For more information, please visit www.marsiaf.com

Total investments
47
Lead investments
12
Investments · 12mo
4
Active investors
4

Sector focus

  • Finance
  • Venture Capital
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Investment portfolio

  • Cyder

    Participated · Seed · Feb 2026

    Founded in 2021, Toronto-based Cyder began as a real-time data analytics platform for financial institutions and pivoted in 2024 to deliver a loyalty-rewards solution tailored to credit unions. Its white-label software lets credit unions launch new offers in minutes, track more than 100 reward behaviours across transactions, community benefits, one-time incentives and ongoing rewards, and leverage consent-based purchase and behavioural data to craft targeted promotions. Over 20 credit unions in Canada and the U.S., ranging from 7,000 to 500,000 members, currently use the product. By helping smaller institutions partner with local merchants and reward behaviours such as setting up retirement deposits, Cyder aims to deepen member relationships and boost assets under management. The company positions itself as a mission-driven alternative to bank-centric programs, emphasizing community engagement and localized offers. Although revenue figures were not disclosed, management cites rapid onboarding times and growing client usage as competitive advantages. Cyder plans to continue scaling its credit-union footprint while enhancing data-driven personalization features.

  • Ecomtent

    Participated · Series A · Dec 2025

    Azoma is a London-based technology company offering an end-to-end platform for Generative Engine Optimization (GEO) and AI-driven brand discovery. Its patented technology enables brands to monitor, analyse and optimise their presence in emerging AI search engines and conversational platforms. The solution is already used by major consumer brands such as Mars, Colgate, Zappos, P&G, Reckitt, Beiersdorf and Canadian Tire. Founded by Max Sinclair and Timur Luguev, Azoma positions itself as a critical partner for brands looking to maintain visibility as shopping and search behaviours shift toward generative AI. The newly secured capital will be directed toward accelerating growth initiatives, implying a focus on expanding both product capabilities and enterprise customer acquisition. Financially, the company has raised a $4 million Pre-Series A round to date; no additional revenue or user metrics were disclosed. Azoma’s current strategy emphasizes scaling its patented GEO technology and deepening relationships with global retail and CPG clients.

  • medreddie

    Led · Equity · Dec 2025

    MedReddie is a Saint John- and Waterloo-based SaaS company that uses artificial intelligence to simplify healthcare procurement. Its platform automatically generates sourcing documentation and consolidates regulatory, clinical, and performance data into a single interface, enabling hospitals and group purchasing organizations to make faster, better-informed purchasing decisions for medical technology. Founded by Kara LeBlanc, the company already serves major health systems and GPOs across North America. With fresh capital, MedReddie plans to accelerate international expansion and advance product development, including further enhancements to its AI agent. The firm positions itself within the growing AI health-tech procurement market and benefits from backing by both venture and public innovation funds. The recent $2 million infusion combines equity and non-dilutive grants, giving the company additional runway to scale its operations and deepen its technology moat.

  • Enurgen

    Participated · Seed · Oct 2025

    Founded in 2022 and headquartered in Ottawa, Enurgen develops what it describes as the solar industry’s most accurate energy-yield performance model. Its flagship platform applies high-resolution, 3D solar irradiance modelling that scales from individual cells to gigawatt-scale power plants, enabling more precise incident-light calculations across a project’s lifecycle. By relying on deterministic, physics-based models rather than solely on AI or statistical approaches, the software aims to correct systemic underperformance and improve project economics amid falling incentives and tighter PPA pricing. The company targets utility-scale developers and operators who need to de-risk assets and boost returns. With momentum in global solar adoption and increasing design complexity, Enurgen plans to use its newly raised capital to accelerate international expansion and advance its product roadmap. The recent seed funding brings total outside investment to at least $4.1 million, underscoring the firm’s early-stage yet commercial focus. No revenue, customer, or deployment metrics were disclosed in the article.

  • runQL

    Participated · Seed · Nov 2024

    runQL is a Waterloo, Ontario-based provider of a smart query platform (integrated development environment) purpose-built to help data professionals and developers write queries faster and maintain a single source of truth. The platform supports SQL, Neo4j Cypher, Python, and query federation, and offers smart query suggestions, powerful search, version control, query certification, AI-assisted documentation, schema change resolution, and query optimization. These features are designed to build a library of trusted queries, reduce rework, and streamline query-heavy workflows. runQL works with customers across geospatial data, eCommerce, life sciences, and IoT and is used by data, product, software development, and technical sales teams. Led by CEO Rob Darling, the team includes CTO Kris Braun and engineers Emily Chalmers and Brandon Noad. The company raised $1.6M in a Pre-Seed round and plans to use the proceeds to accelerate sales, marketing, and product development.

Team

  • Emil Savov

    Managing Director

    LinkedIn
  • Barry Gekiere

    Managing Director

  • Zeeshan Ali

    Snr Director, Investments

    LinkedIn
  • William Ma

    Director, Investments

    LinkedIn