StandUp Ventures
101 College St., Suite 250, Toronto, ON, M5G 1L7, Canada
Overview
StandUp Ventures is a venture capital firm investing in female-founded companies in the B2B software and digital health sector. The firm is led by a team of experienced investors who have assembled a diverse advisory committee. The advisory committee is comprised of successful founders, venture investors, and other strategic mentors who will provide high-touch support to the entrepreneurs. StandUp Ventures catalyzes strong deal flow across Canada from its network and syndicate seed rounds with Angels and US VCs.
- Total investments
- 35
- Lead investments
- 8
- Investments · 12mo
- 4
- Active investors
- 5
Sector focus
- Finance
- Financial Services
- Venture Capital
Investment portfolio
- GroundedAI
Participated · Seed · Jul 2026
GroundedAI develops an AI platform aimed at tackling the complexity of underground infrastructure and related engineering challenges. The company’s founders include Shelby Yee and Stuart Bourne, who were highlighted in the funding announcement. Public commentary around the company situates its work against the $200B+ annual global spend on underground infrastructure and compares cost inefficiencies like NYC’s subway build costs. The platform is presented as designed to meet the complexity of those systems, though specific product details and metrics were not disclosed. GroundedAI recently raised a $2M Seed round announced with BoxOne Ventures and several participating investors.
- GridBank
Led · Seed · Apr 2026
GridBank builds infrastructure to turn everyday video on personal devices into a monetizable, provenance-verified data asset for enterprises. The company aims to unlock billions of previously fragmented videos by enabling licensing, verification of provenance, and real-time matching to specific enterprise demand. Founder Laura Lalonde grew the company to scale as a bootstrapped solo founder prior to the Seed raise. GridBank targets customers in AI, robotics, simulation, and other areas that require dense, diverse real-world observations for world models. The startup recently raised an oversubscribed $6 million Seed round to accelerate its efforts and expand supply-side incentives for contributors. Public reporting did not disclose revenue, user counts, or valuation.
- Pluvo
Participated · Seed · Feb 2026
Pluvo offers a cloud-based platform that applies agentic AI orchestration to analyze financial models, test forecast assumptions, and generate scenario-driven recommendations in minutes. Positioned above traditional data and reporting layers, it supports continuous variance analysis, multi-scenario planning, AI-powered forecasting, and context-aware performance explanations. The system integrates with ERP, CRM, HRIS, and billing tools while retaining auditability and enterprise-grade data integrity, capturing the reasoning behind each analysis to build institutional memory over time. Co-headquartered in Ottawa and San Francisco, Pluvo currently serves growth-stage and mid-market companies, and several of its CFO customers have also become investors. The company graduated from the Alchemist Accelerator and was later accepted into Andreessen Horowitz’s a16z speedrun program, selected from more than 19,000 applicants. Proceeds from its seed financing will fund expansion of the agentic analysis engine, scaling of product and engineering teams, deeper system integrations, and broader go-to-market initiatives.
- Velix
Participated · Seed · Feb 2026
Velix develops a financial operations platform that streamlines freight and parcel reconciliation, customer billing, and dispute resolution for logistics and supply-chain operators. By replacing spreadsheets, email, paper invoices, and disconnected legacy systems, the software helps 3PLs and other logistics firms reduce margin leakage and accelerate cash collection. The company positions itself at the intersection of logistics operations and finance, an area it claims has been largely overlooked despite increasing supply-chain complexity and volume. Velix’s single-system approach enables finance and operations teams to collaborate more efficiently across fragmented networks. The startup plans to use its new capital to expand its team, enhance product capabilities, and ramp up go-to-market efforts across additional customer segments and geographies. Advisor Nicholas Richards, co-founder of ShipHero, brings sector expertise to guide product and market strategy. Velix is betting that modernizing the financial layer of logistics will become as critical as optimizing the physical movement of goods.
- Reusables.com
Led · Seed · Apr 2025
Reusables.com provides a hardware-enabled SaaS platform and proprietary Smart Return Bins that enable institutional food service operators to scale reusable container programs via a "Tap to Reuse" system. Its Smart Return Bins support 24/7 automated, contamination-free returns and are deployed at more than 34 locations. The company leverages on-site cleaning infrastructure to avoid transportation emissions and offers a no-deposit, free-to-use system for customers. After shifting away from restaurants in 2024, Reusables doubled down on its SaaS offering for institutions and is on track to triple this year to multi‑million‑dollar revenue. Clients reuse over 500,000 containers in two semesters, which the company says avoids over 25 tons of packaging waste and over 100 tons of carbon emissions annually. The new funding will be used to expand enterprise partnerships across North America, grow the team, and enhance its hardware-enabled SaaS to support large-scale foodservice and retail operations. Reusables.com is a tech-enabled zero-waste packaging platform that uses IoT-enabled technology to support circular packaging solutions for food businesses. The company has built a large pipeline of opportunities with food retailers and packaging distributors across North America. It raised $100K in seed funding from Sustainable Development Technology Canada (SDTC). Reusables intends to use the funds to scale its IoT platform and help more food businesses transition toward a circular economy for packaging. The company is led by CEO and co-founder Jason Hawkins and is backed by Ryan Holmes and Manny Padda through LOI Venture. Reusables was accepted into the Canadian Technology Accelerator (CTA) to support U.S. expansion and is currently raising a seed round to expand its network in the U.S. and Canada.