Edo is a data, measurement and analytics software company that informs media, creative and audience advertising investments across Convergent TV platforms by measuring and optimizing for what triggers consumer behavior. Founded in 2015 by Edward Norton and Dr. Daniel Nadler, Edo has offices in New York City, Los Angeles and San Francisco. The company's core product is the Ad EnGage Convergent TV analytics platform, which applies data science and behavioral metrics to help marketers, TV networks and agencies generate greater value from creative and media decisions. Edo counts leading global brands and media networks among its clients, including NBCUniversal, IBM, Subway, Royal Caribbean, New Balance, Amazon Studios, Fox, Nissan and others. The company raised an $80M strategic growth investment from Shamrock Capital. Edo will use the funds to scale outcome measurement for Convergent TV by growing its team, further enhancing its Ad EnGage platform, and expanding its partner network of data sources. In connection with the investment, Edo will expand its board to add Shamrock Capital partner Laura Held, Shamrock Vice President Alicia Zhu, and Edo President & CEO Kevin Krim alongside existing directors Norton, Nadler and investor Jim Breyer. Edo measures TV ad effectiveness by pulling data from search engines and content sites and applying data science to detect changes in consumer engagement and intent. Since its 2015 founding the company has built a database of 47 million ad airings, enabling advertisers to benchmark their ads against competitors. Edo’s platform reports near‑real‑time changes in consumer behavior, and the company says some clients adjust ad rotation the same night based on overnight data. Kevin Krim serves as CEO; Edo was founded by Daniel Nadler and Edward Norton. Customers named in the article include ESPN, Turner, NBCUniversal and Warner Bros. The company recently completed a $12M Series A financing.

Total raised

$92M

Funding rounds

2

Latest round

Equity

Latest activity

Apr 2022