The Venture Codex

Led · Series D · Aug 2022

VidMob provides an end-to-end Intelligent Creative platform to help brands produce, track, measure, score and optimize the performance of their creative advertising across major digital advertising platforms. Its platform integrates with channels including Google, Meta, Amazon Ads, TikTok, LinkedIn, Twitter, Snap, Pinterest, Hulu and Reddit. Led by CEO and Co-Founder Alex Collmer, the company highlights the breadth of its solution. VidMob raised $110m in a Series D funding round. The company will use the funding to continue to invest in sales and marketing, accelerate platform development and expand its global presence. VidMob is based in London, UK. VidMob operates the Intelligent Creative platform, which uses AI to measure creative performance and unifies creative and data to help marketers optimize ad design. The platform connects brands to a global network of elite content creators trained on best practices for digital channels and next‑gen ad formats. Originally focused on major social platforms, VidMob has expanded distribution into the programmatic web and CTV/OTT. The company says it will use new capital to support global expansion, new e-commerce initiatives, and ongoing investments in advanced technology and data science. VidMob counts clients including Johnson & Johnson and Colgate Palmolive and highlights certifications as a creative partner across major social and digital platforms. A portion of revenue funds its 501(c)(3) VidMob Gives, which has supported 84 nonprofit organizations across 63 countries. VidMob began as a marketplace connecting marketers with professional video editors, animators and designers and has expanded into a broader product called the Agile Creative Studio. The platform lets marketers find talent and, with a single click, send hundreds or thousands of custom ads to partners like Facebook, Google/YouTube, Instagram, Snapchat and Twitter. VidMob analyzes how different creative elements affect audience response and uses that data to iteratively improve campaign performance; the CEO says the decay curve can invert as ads improve over time. Brands using VidMob include Bayer, InterContinental Hotels Group, Ikea, Neutrogena and startups like Acorns. The company has raised $25 million in a Series B and more than $45 million in total funding. Founder and CEO Alex Collmer describes a vision of VidMob as an "API for creativity" that could expand beyond social video into future media types such as augmented reality. VidMob is a video creation platform that combines proprietary technology and a network of trained creators to develop insight-driven, personalized, and scalable marketing video content across social and digital channels. Founded in 2014 and led by CEO Alex Collmer, the company produces video content across every channel, format and language. VidMob serves global brand clients including InterContinental Hotel Group, Mondelez and BMW, and works with agency partners such as Mindshare, Wavemaker and Universal McCann. The company recently opened a London office and plans to use new capital to support continued international growth and to expand its creative insights platform. VidMob has now raised $20m in total funding after an additional extension to its Series A round. VidMob is a New York-based video creation platform and network that connects brands and advertisers with a global network of professional creatives. Clients use VidMob to collaborate with expert creatives to develop suites of video assets optimized for every digital channel. The company, led by founder and CEO Alex Collmer, operates offices in Los Angeles, New York, Chicago and Massachusetts. VidMob plans to use the Series A proceeds to grow headcount across its four offices, expand technology capacity and tools, and deepen agency and brand partnerships. Earlier in 2017 the company was awarded official marketing partner badges by Facebook and Snap and won innovation awards from Instagram and Twitter for its creative solutions. VidMob has raised more than $13m in total since its 2015 founding.

Led · Series B · Jun 2022

Religion Of Sports is a Santa Monica-based streaming media company that produces sports stories and unscripted content featuring famous athletes. The company was co-founded by Tom Brady, Michael Strahan, and Gotham Chopra and is led by CEO Ameeth Snkaran. Its core product is original, athlete-focused unscripted streaming content. In June 2022 the company raised $50M in a Series B funding round. Investors named in the report include Shamrock Capital, Elysian Park Ventures, Cerro Capital, Courtside Ventures, LinkinFirm, and Advancit Ventures. The article does not disclose operating metrics or stated future plans. Religion of Sports is an innovative sports media company that produces documentary series, podcasts and other programming centered on the theme of why sports matter. Co‑founded in 2016 by Gotham Chopra, Tom Brady and Michael Strahan and led by CEO Ameeth Sankaran, the company has produced hundreds of hours of content. Its programming has generated more than 250 million views and listens and includes Emmy Award‑winning titles such as Tom vs. Time, Greatness Code and Shut Up and Dribble. Religion of Sports benefits from distribution partnerships with Amazon, Apple+, ESPN, Facebook, Netflix, Showtime and others. The company plans to scale content efforts across multiple platforms, build brand awareness and empower storytellers using the new capital. Upcoming releases include a major podcast slate in late 2020, multiple video series with Amazon, ESPN, Facebook, Netflix and Showtime, and the 2021 ESPN documentary Man in the Arena about Tom Brady.

Led · Equity · Apr 2022

Edo is a data, measurement and analytics software company that informs media, creative and audience advertising investments across Convergent TV platforms by measuring and optimizing for what triggers consumer behavior. Founded in 2015 by Edward Norton and Dr. Daniel Nadler, Edo has offices in New York City, Los Angeles and San Francisco. The company's core product is the Ad EnGage Convergent TV analytics platform, which applies data science and behavioral metrics to help marketers, TV networks and agencies generate greater value from creative and media decisions. Edo counts leading global brands and media networks among its clients, including NBCUniversal, IBM, Subway, Royal Caribbean, New Balance, Amazon Studios, Fox, Nissan and others. The company raised an $80M strategic growth investment from Shamrock Capital. Edo will use the funds to scale outcome measurement for Convergent TV by growing its team, further enhancing its Ad EnGage platform, and expanding its partner network of data sources. In connection with the investment, Edo will expand its board to add Shamrock Capital partner Laura Held, Shamrock Vice President Alicia Zhu, and Edo President & CEO Kevin Krim alongside existing directors Norton, Nadler and investor Jim Breyer. Edo measures TV ad effectiveness by pulling data from search engines and content sites and applying data science to detect changes in consumer engagement and intent. Since its 2015 founding the company has built a database of 47 million ad airings, enabling advertisers to benchmark their ads against competitors. Edo’s platform reports near‑real‑time changes in consumer behavior, and the company says some clients adjust ad rotation the same night based on overnight data. Kevin Krim serves as CEO; Edo was founded by Daniel Nadler and Edward Norton. Customers named in the article include ESPN, Turner, NBCUniversal and Warner Bros. The company recently completed a $12M Series A financing.

Led · Equity · Sep 2018

Pixellot offers an AI-as-a-Service (AIaaS) platform that removes the need for upfront camera costs by using automated production to deliver professional-quality sports broadcasts. The system generated nearly 100 million live event views and more than 2.5 million production hours in 2025. It currently operates 16,000 systems across 9,000 U.S. schools through a strategic partnership with PlayOn Sports. Led by CEO Doron Gerstel, the company is advancing an Agentic AI technology aimed at personalized content creation and new monetization opportunities. Recent hires, including Dean Anglin as Chief Commercial Officer for Australia and New Zealand, signal continued international expansion. With fresh capital secured, Pixellot plans to accelerate global growth and further develop its AI platform, underpinning its strong operational momentum.

Led · Series B · Jan 2018

Appetize is a Los Angeles-based company that develops modern point-of-sale systems. Its POS products use tablets and handheld devices to replace antiquated point-of-sale systems. The company announced a $23M Series B funding round. The funding came from 32 Equity, the NFL's investment arm. Appetize says it has now raised more than $50M in total funding. The article does not provide additional operating metrics or future-plan details. Appetize offers a dual-platform (Android and iOS) product suite including fixed POS, handheld POS, self-serve kiosks, mobile and online ordering, and back-of-house enterprise management and reporting for arenas, stadiums, convention centers, theme parks, campuses, and chain stores. The company serves large enterprise clients such as Madison Square Garden, Live Nation, and Ole Miss University, as well as thousands of other global foodservice and retail enterprises. Appetize operates out of a new headquarters in Playa Vista, California, and has over 200 employees. Co-founded by Max Roper, Kevin Anderson and Jason Pratts, the business targets venue-scale deployments and enterprise integrations. The company will use the new funding to drive nationwide growth, onboard large clients, and enhance its retail, restaurant, and self-service functionality. Financially, the round brings total funding to date to over $45M. Appetize is a next-generation Point of Sale platform offering Android and iOS fixed POS, self-serve kiosks, handheld POS, online and mobile ordering, and backend inventory and reporting tools. The company targets multi-site enterprise clients across sports and entertainment, convention centers, business dining, university campuses, theme parks, travel and leisure. Appetize reports deployments at Live Nation, Madison Square Garden and over 400 additional venues. In 2016 the company deployed over 17,000 units, processed over $1 billion in transactions, and delivered 99.999% uptime. Headquartered in Playa Vista, California, Appetize positions its platform as a scalable replacement for legacy POS systems that provides real-time data and analytics. With the new funding, the company plans to expand its team of POS and payments veterans to over 150 employees across Los Angeles, New York and Atlanta by mid-2017.