Elmenus is an Egyptian food discovery and ordering platform focused on personalizing recommendations down to the dish level. Since launching in 2018 it has attracted more than 1.5 million monthly users and maintains a database of several million users. The company plans to empower 12,000 restaurants across 20 Egyptian cities by the end of 2021 with new data and tool offerings to help them scale. Its digital solutions are intended to drive those users to adopt online ordering. CEO Amir Allam emphasizes profitability and sustainability over growth at all costs. Financially, Elmenus has completed earlier financings and continues to secure investor support as it expands its product and restaurant tools. Elmenus provides digitised restaurant menus and online ordering, connecting users to vendors from food carts to hotel restaurants. The company launched online ordering in 2018 and aims to disrupt Egypt’s largely untapped online food delivery market. Investors cite strong growth potential as Elmenus scales its product and marketplace. The platform has partnered with over 8,000 restaurants across 24 cities and serves more than 1.2 million monthly active users. Founded in 2011 by Amir Allam, the company now employs over 200 people. Its recent financing and user traction position it to expand further into Egypt’s digital food-delivery ecosystem. Elmenus operates an AI-driven food discovery and online-ordering platform focused on personalised recommendations and faster delivery. The company says it has over one million monthly users, about 130 employees and operations in 24 cities across Egypt. Management plans to use the latest investment to grow market share and reduce delivery times for users. Elmenus was founded in 2011 by CEO Amir Allam and is currently concentrating on Egypt while eyeing expansion into Africa and the Middle East next year. Financially, the startup raised $1.5 million in a 2017 Series A from Algebra Ventures and is in the process of closing a Series B round. The recent investment and advisory addition are intended to support the company’s push to dominate online ordering in Egypt.

Total raised

$18M

Funding rounds

3

Latest round

Series C

Latest activity

Jul 2021