Emperia is an immersive retail startup that provides a platform for brands to build virtual stores and shopping experiences. Its platform integrates with existing e-commerce and stock management systems, supports phones, laptops and tablets without requiring an app, and can be embedded in websites. Brands can customize exhibits with 3D models, host live events with virtual hosts, and Emperia tracks engagement, transaction and demographics data that it says is not personally identifiable and is stored for a limited time in compliance with GDPR. Customers include Bloomingdales, Dior, Ralph Lauren and Lacoste, and the company reports 45 customers across fashion, beauty, luxury apparel and sports. Launched in 2019, Emperia is experimenting with machine learning to improve personalization and create visuals and 360-degree product demos and plans to expand into new verticals. The company attracted a $10 million Series A and expects to grow headcount from about 40 to 120 by the end of the year.

Total raised

$10M

Funding rounds

1

Latest round

Series A

Latest activity

Jan 2023