Emulait is a science-driven infant feeding brand redefining how families nourish their babies. Its flagship Emulait Bottle mimics the breast's look, feel, and flow to ease transitions, soothe babies, and support healthy development. The company also offers smart warmers, feeding accessories, and an app to help parents track feeding routines. On July 30, 2025 in San Francisco Emulait announced a $3 million strategic media-for-equity investment from Mercurius Media Capital that will deliver $3M in premium advertising inventory across national broadcast, digital, and out-of-home platforms. The partnership is intended to accelerate U.S. brand awareness, expand visibility, educate consumers on its feeding system, and drive large-scale customer acquisition. The article cites the infant feeding category as a $3B+ market that has seen little true innovation in over five decades.

Total raised

$3M

Funding rounds

1

Latest round

Equity

Latest activity

Jul 2025