Led · Seed · Jul 2026

InstaService operates a marketplace that combines marketplace technology and conversational AI to connect homeowners with vetted service professionals across services like cleaning, plumbing, handyman work, maintenance, and appliance installation. The company has built Ask AI, a conversational home services assistant, and is investing in AI-driven booking experiences and operational workflows. InstaService plans to launch Home Maintenance Subscriptions to provide proactive, recurring maintenance for homeowners, landlords, and property managers. Financially, the company secured a $2 million media-for-equity investment from Mercurius Media Capital and angel investors to fund nationwide brand awareness, customer acquisition, and product development. The platform reports more than 7,000 vetted providers, over 22,000 registered customers, a 95% customer satisfaction rate, and an average 4.8-star rating. The company announced the round from Milpitas, CA, and says it will continue investing in product innovation, strategic partnerships, and marketplace capabilities to scale growth.

Led · Equity · Apr 2026

Eleos Life provides fully digital term life and disability insurance applications designed to be completed in minutes and without a medical exam. The company embeds insurance into digital journeys via partnerships with banks and fintechs and currently operates in the U.K. and launched its U.S. business in 2025. Through more than 10 platform integrations, Eleos reaches close to five million consumers. Its near-term plans include scaling U.S. brand awareness and customer acquisition via the MMC media-for-equity partnership to access national TV, digital and cinema advertising. MMC will also support Eleos with creative production, AI-driven content and go-to-market strategy as part of the deal. The company is pursuing growth without using traditional venture funding to finance marketing campaigns.

Led · Equity · Jul 2025

Emulait is a science-driven infant feeding brand redefining how families nourish their babies. Its flagship Emulait Bottle mimics the breast's look, feel, and flow to ease transitions, soothe babies, and support healthy development. The company also offers smart warmers, feeding accessories, and an app to help parents track feeding routines. On July 30, 2025 in San Francisco Emulait announced a $3 million strategic media-for-equity investment from Mercurius Media Capital that will deliver $3M in premium advertising inventory across national broadcast, digital, and out-of-home platforms. The partnership is intended to accelerate U.S. brand awareness, expand visibility, educate consumers on its feeding system, and drive large-scale customer acquisition. The article cites the infant feeding category as a $3B+ market that has seen little true innovation in over five decades.

Led · Equity · May 2025

Mode Mobile operates at the intersection of fintech, media, and rewards, offering a platform where consumers earn value from their time and attention. The company brands its product as EarnPhones™ and positions smartphones as an everyday asset users can monetize. Mode says it is pioneering a model of value creation for underserved audiences and reshaping user interaction with devices, data, and dollars. To accelerate visibility and adoption across the U.S., Mode is partnering with Mercurius Media Capital for a targeted media campaign. MMC has committed an initial $1 million, with an option for an additional $2 million, in media inventory to fuel Mode's national growth. MMC will leverage partnerships with media platforms including Sinclair Broadcast Group, TelevisaUnivision, and Atmosphere TV to run high-impact advertising. No revenue or user metrics were disclosed in the announcement.

Led · Equity · Nov 2024

Captain Experiences runs a digital marketplace that streamlines the booking of outdoor adventures by pairing consumers with more than 3,000 verified guides for fishing, hunting, and related sports. The platform’s mission is to “Unlock the Outdoors” by making trips easy to discover and book while ensuring quality through verified service providers. To date the company has attracted over 170,000 users, demonstrating strong demand within a U.S. outdoor sports market where participants spend roughly $15 billion annually on guide fees. The business positions itself as one of the last large, untapped verticals for online marketplaces and has reported solid unit economics and high customer-satisfaction ratings, according to its new investor. Headquartered in Austin, Texas, Captain Experiences intends to use newly secured media resources to deepen brand awareness and expand into additional U.S. markets. Management believes that broader reach will accelerate both user acquisition and supplier onboarding, further reinforcing marketplace liquidity. Although specific revenue figures were not disclosed, the company highlighted rapid growth that attracted institutional interest.