Endless Food Co develops THIC (This Isn’t Chocolate), a chocolate alternative made from upcycled brewer’s spent grain intended to reduce reliance on cacao. The company says THIC delivers comparable taste and texture while producing up to 80–90% lower carbon emissions per a life cycle assessment. Endless raised €1 million in a pre-seed round to scale production, establish a pilot plant, and expand its team. It has secured a commercial partnership with 7-Eleven Denmark to launch THIC-based products, including a co-branded cookie with TIM’s Cookies in all 180 Danish 7-Eleven stores by year-end. The founding team—whose backgrounds include restaurants such as Noma and The Fat Duck—positions the product as flavour-first and scalable. The company aims to address sustainability, ethical and supply-chain challenges in the chocolate sector driven by climate pressure on cacao.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Dec 2024