Founded by Phill Rosen in 2015, Even Financial is a B2B2C fintech that provides an API for financial services search, acquisition, and monetization. The platform connects financial institutions (including American Express, Goldman Sachs, and SoFi) and channel partners (such as TransUnion, The Smart Wallet, and The Penny Hoarder) to turn any consumer touchpoint into a programmatic acquisition source with compliance and security. Even monetizes across products including loans, savings, and credit cards and plans to expand into additional financial services verticals. It intends to add mortgage, insurance, and student loan marketplaces to its platform and to continue building out its SaaS offering. The company says it will use the new funding to scale operations and extend the reach of its network of financial institutions, channel partners, and enterprises. To date Even has raised $50M in total funding. Even Financial provides a Twilio-style API that lets consumer-facing apps and sites integrate financial-product search and distribution. Its products include a pre-approval API, real-time pricing, machine-learning optimization, and a product comparison and recommendation engine. The platform connects publishers and consumer sites (for example Credit.com, The Penny Hoarder) and data providers (TransUnion) with lenders such as Prosper, LendingClub and Marcus by Goldman Sachs. Even says it is doing over $40 million a month in personal loan funding and is ramping partnerships with credit card companies like American Express. The company positions itself as an infrastructure play for financial-product distribution and intends to build out that infrastructure further. Leadership describes the opportunity as analogous to travel search and says the new financing will help them capitalize on rapid growth. Even Financial operates a proprietary technology platform and API that matches qualified consumers with appropriate financial products and services in real time. The platform is used by leading online financial institutions and an affiliate network of over 150 websites and apps that market personal finance products. The company is led by CEO Phillip Rosen and is based in New York, NY. Even intends to use the new funding to advance its proprietary analytics and insight technology. The article notes the company had received over $9m in funding to date after the most recent round. No revenue or user metrics were disclosed in the article. EVEN Financial helps supply quality borrowers to peer-to-peer lending marketplaces. The company secured $2.8 million on an offered $2.8 million equity-only round, according to an SEC filing. Fortune reported the round was led by Canaan Partners. The SEC filing listed a Williamsburg address, but the company said its operation is not based there, per an email cited in the article. The article does not provide revenue, user counts, or other operating metrics. No specific use of proceeds or future product plans were disclosed in the article.

Total raised

$50M

Funding rounds

4

Latest round

Equity

Latest activity

Sep 2019