Branded is a multi-brand e-commerce platform founded in 2020 that partners with and invests in third-party seller brands on Amazon and other marketplaces. The company focuses on Home, Lifestyle & Leisure categories and provides operations, marketing, sourcing, supply-chain, and M&A capabilities to scale brands globally. Since inception it has amassed a portfolio of 20 best-selling and profitable marketplace brands that collectively generate approximately $150 million in gross revenue and have over 700,000 Amazon reviews. Branded emphasizes proprietary analytical tools and business intelligence to identify and grow high-potential brands. Its leadership team includes e-commerce veterans and former executives from Lazada, Amazon, Alibaba, SoftBank, and Goldman Sachs. Branded maintains a presence in Paris, Berlin, New York, Silicon Valley and Miami.

Total raised

$150M

Funding rounds

1

Latest round

Equity

Latest activity

Feb 2021