Etaily provides an end-to-end digital retail platform that supports marketplace operations, direct-to-consumer storefronts, social commerce, livestreaming, digital and affiliate marketing, studio production, and customer service for brands in Southeast Asia. Its proprietary commerce engine covers the full value chain from brand development to fulfillment and analytics, and the company has recently added livestreaming, affiliate, and short-form video capabilities. To date, Etaily has processed more than 40 million orders across Lazada, Shopee, TikTok Shop, and brand websites. The company is led by founder and CEO Alexander Friedhoff. Following its latest raise, Etaily’s total funding exceeds $24 million. Management plans to deploy the new capital to expand operations and accelerate product development, aiming to deepen its service offerings for both regional and international brands.

Total raised

$18M

Funding rounds

2

Latest round

Series A

Latest activity

Nov 2023