• Etaily

  Participated · Series A · Nov 2023

  Etaily provides an end-to-end digital retail platform that supports marketplace operations, direct-to-consumer storefronts, social commerce, livestreaming, digital and affiliate marketing, studio production, and customer service for brands in Southeast Asia. Its proprietary commerce engine covers the full value chain from brand development to fulfillment and analytics, and the company has recently added livestreaming, affiliate, and short-form video capabilities. To date, Etaily has processed more than 40 million orders across Lazada, Shopee, TikTok Shop, and brand websites. The company is led by founder and CEO Alexander Friedhoff. Following its latest raise, Etaily’s total funding exceeds $24 million. Management plans to deploy the new capital to expand operations and accelerate product development, aiming to deepen its service offerings for both regional and international brands.

• Propseller

  Participated · Series A · Aug 2022

  Propseller offers an end-to-end real estate transaction platform that tracks leads and reports the expected conversion likelihood at each step, provides dashboards for sellers, and supports video and VR viewings. The company calls its licensed agents "consultants" and automates processes so consultants can focus on client relationships, enabling them to close about 55 transactions per year on average. By using technology to improve efficiency, Propseller charges a 1% commission rate versus the typical 2% charged by traditional agencies. Founded in 2018 and headquartered in Singapore, the startup currently has about 50 employees, including 20 salaried consultants. Propseller plans to use its recent Series A to scale its business model, expand its offerings and enter overseas markets, and intends to hire roughly 200 more staff across marketing, operations, product, engineering, sales and real estate teams. The platform emphasizes data capture across the entire sales process to identify optimizations and reduce the hassle of buying and selling property. Propseller pairs a proprietary technology platform with in-house agents to accelerate property transactions and handle tasks like valuations, virtual viewings and online dashboards. Its model reduces standard commission fees to 1% from 2% by increasing transaction velocity. The company says it handles about SGD 75 million in properties annually. During the pandemic Propseller’s revenue dropped roughly 80% quarter‑over‑quarter in Q2 but has been rebounding. Propseller positions itself to disrupt traditional agents rather than classifieds sites, differentiating from listing platforms like PropertyGuru and 99.co and from FSBO-focused competitors like Ohmyhome. The platform’s existing digital tools allowed agents to continue working through Singapore’s circuit breakers without needing accelerated digital adoption. Propseller is a Singaporean platform that helps prospective property sellers and landlords find and compare the best property agents by surfacing independent reviews and agents' track records. The service presents a list of the top 3–10 estate agents within one minute based on user criteria and agent performance. On the agent side, 500 handpicked agents from agencies such as PropNex, ERA and Sotheby’s have joined and allow clients to rate their services. In its first 12 months the startup put up for sale and rent a combined property value of S$500 million. The company closed a S$1 million seed round to accelerate growth and further develop its technology focused on transparency. Propseller positions itself as complementary to property-listing portals by helping owners find the agents who will market their listings.

• PayMongo

  Participated · Series B · Feb 2022

  PayMongo provides a payments platform (PayMongo API and e-commerce plugins) that lets merchants accept credit cards, online wallets, and over-the-counter payments. It targets micro-, small- and medium-sized businesses as well as high-growth startups. The company is expanding its product set to include disbursements, capital lending, buy-now-pay-later (BNPL), and subscriptions/recurring payments, and is testing several new products in beta with merchants. Part of its roadmap is securing additional licenses to operate more financial services. PayMongo plans to more than double its team to support growing demand and to pursue initial regional expansion in Southeast Asia. Founded in 2019 and based in the Philippines, the company has raised nearly $46 million to date. PayMongo offers an online payments API and tools—including PayMongo Links and fraud/risk detection—that let Filipino businesses accept cards and digital wallets like GrabPay and GCash. The company partners with financial institutions and provides a fully online onboarding process to speed merchant approval and payouts. PayMongo launched in June 2019 and was the first Filipino-owned fintech to join Y Combinator. Since launch it has processed almost $20 million in payments and has grown an average of 60% since the start of the year. It has raised nearly $15 million in total funding to date and plans to expand payment options, add invoicing and marketplace features, support subscriptions, speed up payout cycles, deepen partnerships with financial service providers, improve fraud detection, and pursue additional central bank licenses. PayMongo offers a payments API and customizable payment links designed to make online payments easy for merchants and micro-entrepreneurs in the Philippines. Its platform supports credit cards, popular e-wallets like GCash and PayMaya, and cash‑at‑store payment methods to address low card penetration. The product targets sellers who operate via social media and messaging apps by enabling quick setup and shareable payment links. Since launching in June, more than 1,000 businesses have started using PayMongo and its total transaction value processed is growing roughly 117% week over week. The company says it has partnered with several financial institutions and emphasizes a user‑friendly integration that can be set up in minutes. PayMongo plans to focus on becoming the largest payment service provider in the Philippines before expanding to other Southeast Asian markets.

• X0PA AI

  Led · Series A · Jan 2022

  X0PA AI is a B2B AI-powered SaaS platform that applies patented algorithms to source, score and rank talent, aiming to reduce inefficiencies and subjectivity in traditional hiring. The platform assesses candidates beyond age, gender and race to promote equitable matches aligned with UN SDGs for equal opportunity. X0PA emphasizes ethical AI and data science to maximize objectivity in hiring and improve workplace fit and happiness. The company reports growth into new markets and the launch of inclusive hiring innovations. Financially, X0PA announced a $4.2M Series A in January 2022 to scale its objective hiring and selection solutions. X0PA was founded in 2017 by Nina Alag Suri and is headquartered in Singapore, with offices across APAC, India, the UK and the UAE and partners globally. X0PA AI is a Singapore-headquartered startup that offers an AI Software-as-a-Service platform intended to make hiring more scientific, objective and scalable. Its platform combines advanced algorithms, predictive analytics, natural language processing, video assessments and robotic process automation to streamline recruiting and improve person-job fit. X0PA has developed cloud-based tools for government, academia and enterprises and is a strategic partner of Microsoft. The company was enrolled in IMDA’s SG:D Spark programme and was recognized by IDC as an AI-automation Innovator for APAC. X0PA has a presence in the United Kingdom, UAE and India. The company recently closed a Pre-Series A funding round of USD1.5M, comprised of part equity and part convertible note.

• Popular Pays

  Participated · Series B · Dec 2018

  Popular Pays provides a platform that enables marketers to create, scale and manage work with social content creators from creative briefing through contracting, payment and content deployment. Key features include a searchable community of content creators, an automatic brief builder, integrations with social networks for paid media use, contracting and payment automation, and workflow tools for content review, communication, shipping and revision tracking. The product is aimed at efficiently scaling branded content and social posts across networks and formats. The company has roughly doubled in size since its April 2017 Series A and plans to add about a dozen full-time roles in 2019, targeting growth to approximately 50 employees. Financially, Popular Pays has been raising venture funding and continues to expand its commercial platform and team. Popular Pays is a Chicago, IL–based operating system for content creation led by CEO Corbett Drummey. The software lets marketers access a global community of content creators and workflow tools for full creative and strategic control to produce diverse content at social scale. The company has offices in New York City and a team of 40. Popular Pays raised $5.5M in the reported round, bringing total funding since launch to $11.5M. The firm says it will use the new capital to scale its sales and product development efforts. Beringea led the round. Popular Pays operates a marketplace that pairs marketers with creators to generate and publish photos, videos and blog posts for brands. The company emphasizes the value of the content itself over celebrity reach, and it rebrands users as "creators" to reflect their production skills. Popular Pays provides tools for marketers to manage large creator campaigns (hundreds of creators in some cases) and to A/B test content. It has expanded monetization beyond campaign facilitation by licensing its technology and working with resellers. Resellers already account for nearly one-third of the company’s revenue, indicating early traction for that channel. The company sees increasing demand as social platforms shift toward more ephemeral and video-first formats, which should drive need for more creator-produced content. Popular Pays operates a marketplace that connects brands with Instagram users who apply to campaigns and list how much they want to be paid. Businesses post campaign briefs, influencers apply and marketers select participants; Popular Pays provides campaign data and allows marketers to use the submitted photos. The platform has signed up more than 25,000 Instagrammers and has run campaigns for brands including Nike, Coke, McDonald’s, Glenlivet, Postmates and Harry’s. The company says it has been able to scale because it avoids hand-matching between brands and influencers. Popular Pays is expanding beyond Instagram, already running campaigns on Pinterest and exploring Snapchat. The startup must also stay flexible as Instagram rolls out more ad features and the influencer marketplace evolves.

No current team members are available.