EVRYTHNG offers the EVRYTHNG Product Cloud™, which digitizes products at scale and enables consumer brands to run their businesses with data-driven intelligence using product-generated data. The platform supports brands across apparel, beauty and personal care, home goods, and food and beverages. EVRYTHNG works with global customers including Ralph Lauren, PUMA, P&G, Moët Hennessy and Anheuser-Busch InBev. The company has launched strategic partnerships with Minet Technologies (Israel), The Results Group (Australia), Practical Methods (South Korea) and Hive (South Africa). Led by CEO and co-founder Niall Murphy, EVRYTHNG plans to use new funding to accelerate global growth, expand product capabilities for end-to-end supply chain traceability and visibility, and develop machine-learning applications for brand integrity while adding to its team. The company is based in London, UK and has raised a total of $60M to date. Evrythng provides an enterprise IoT platform that creates “intelligent software identities” for physical products using smart tags (QR codes), NFC, BLE, RFID or direct internet connections. The platform serves as the data layer for companies pursuing digital transformation and managing product digital identities. Its primary use cases are supply-chain tracking (location, authenticity, recalls), direct-to-consumer smart-packaging experiences and directly connected smart-home products. Over the past 12 months Evrythng has announced partnerships with global packaging firms including Avery Dennison RBIS, Crown Holdings and WestRock. The company was founded in 2011. Recently Evrythng closed a $24.8M Series B, and the new funding is intended to support additional partnerships, expansion of the team and further platform development. EVRYTHNG provides an Internet of Things smart products platform that connects consumer products to the Web and manages real-time data to drive applications. The company works with global consumer product brands including Diageo, Mondelez, Unilever, iHome, Avery Dennison, ThinFilm Electronics, Trueffect and Marvell. EVRYTHNG has offices in London, New York and San Francisco and is led by founder and CEO Niall Murphy. It raised $7.5M in the latest funding round and has raised $17.5M to date. Backers in the round included BHLP, Atomico, Dawn Capital, Cisco Systems, Samsung Ventures and others. The company said it will use the funds to expand the capabilities of its platform and operations and also announced hiring and advisory additions to support growth. Evrythng offers a software data-management layer that gives individual products intelligent online identities, connecting them to the Web without building hardware. The platform manages data flowing to, from and around connected objects and supports identifiers such as RFID tags and QR codes. The company focuses on three areas: customer engagement with products, smart supply chains, and connected products. Cisco has invested and will enable integration of Evrythng’s platform with Cisco’s IOX and CMX hardware technologies. Evrythng raised a $7M Series A to accelerate its mission to connect every individual product to the Web and to work with global manufacturers and retail brands. Some observers cited the opportunity as a potential $500 billion market as IoT adoption accelerates. Evrythng offers a platform that assigns "Active Digital Identities" to physical products, creating unique online profiles and a toolkit for developers and brands to build applications linked to those objects. The company positions smartphones as the key interface for consumers to "check in" to products and receive dynamic content and services. Its platform is described as secure and aimed at uses including personalised marketing, reduced POS and service costs, and anti‑counterfeit verification. Evrythng is running a closed beta developer program, is talking to other manufacturers of consumer goods, and is building a partnership program for marketing agencies. The startup announced drinks giant Diageo as its first partner. Founding team members include Niall Murphy and Andy Hobsbawm, joined by Swiss engineers Vlad Trifa and Dom Guinard; Murphy previously co‑founded The Cloud. The company is based in the UK and Switzerland and has received early financing to support its rollout.

Total raised

$50M

Funding rounds

5

Latest round

Equity

Latest activity

Oct 2020