ExpandCart is a leading provider of online shop creation services and platforms in the Middle East and North Africa (MENA). Since its inception in 2016 the company has expanded to more than 40 countries with a customer base of more than 25,000 merchants. Those merchants have produced more than $850 million in revenues by operating in Saudi Arabia, Egypt, Kuwait, and the United Arab Emirates. ExpandCart is gearing up to launch a Series B to expand into newer markets and to develop a comprehensive electronic system of products and business solutions that will help acquire merchant segments beyond a traditional online store. The company says the new funding will support expansion and growth in existing markets, with a focus on maximizing research and development and developing new technologies and products to supply one million merchants in MENA with smart technology products over the next three years. One of its products is ExpandBot, a chatbot that allows merchants to communicate with customers and reply to inquiries via Facebook Messenger without hiring additional customer care staff. ExpandCart is an eCommerce and retail platform in the Middle East providing comprehensive digital commerce solutions to merchants and retailers. Its omnichannel selling suite includes a feature-rich, customizable storefront platform, an integrated cloud point-of-sale system, and a branded merchant mobile app. The company is trusted by more than 20,000 merchants across over 40 countries and reports doubling its numbers each year as it expanded across the GCC, Egypt, and North Africa. ExpandCart has formed partnerships with Facebook, Google, PayPal, DHL, Boubyan Bank and others to support growth and merchant GMV. The company announced a $2.5M Series A investment as part of a strategic plan to focus on digital commerce solutions targeting online and offline retailers and to reduce the gap between suppliers and merchants in the Middle East. During the COVID-19 pandemic ExpandCart supported thousands of merchants in moving online, which helped shape its product roadmap.

Total raised

$5M

Funding rounds

2

Latest round

Equity

Latest activity

Jan 2022