Expectful began as a guided-meditation and sleep app and positions itself as a go-to wellness resource for hopeful, expecting and new parents. Its core product remains a library of guided meditations and sleep content tailored to pregnancy and postpartum. The company grew to profitability and reports over 13,000 paid users with a free-to-paid conversion rate the company says is five times industry standards. Expectful’s revenue has grown 100% since March 2020. Under new CEO Nathalie Walton the company is pivoting in three phases—content, marketplace and community—to organize pregnancy information, digitize service providers (therapists, doulas, nannies) and build peer-reviewed listings with reviews. It has launched community offerings such as Mother Circles (six weekly video calls, a group chat and on-demand doula support) and is explicitly investing in Black maternal health outcomes while expanding content for non-gestational parents.

Total raised

$4M

Funding rounds

2

Latest round

Seed

Latest activity

Feb 2021