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Fable

2967 Dundas Street West Ste 863, Toronto, Ontario, M6P 1Z2, Canada

Overview

Fable provides content, testing, assessment tools and integrations that help product teams build and monitor digital accessibility across their products. Its platform includes advisory resources and a dashboard for tracking accessibility metrics and integrating insights into developers’ workflows. The company initially focused on vision and motor disabilities and is now expanding support to cognitive and hearing impairments. Fable is also working to create more inclusive AI training datasets and offer testing for accessibility in AI models. The product emphasizes empowering internal teams to own accessibility rather than having Fable do the work for them. The company raised a $25M Series B to fund new teams and products around cognitive and hearing impairments and AI expertise. Fable operates a marketplace/community of accessibility professionals—many of whom have disabilities—to provide testing, feedback, and consulting that helps companies design accessible digital products from the start. The company’s core offerings include on-demand expert testing and advice and a newly developed corporate training product called Fable Upskill, which delivers video-based, team-specific accessibility courses. Fable positions accessibility as a product-first practice and aims to make “Inclusive Product Development the status quo.” It counts Microsoft, Shopify, Slack and Meta among its customers. The company was founded in 2018 and previously raised a $1.5 million seed round in summer 2020. The recent financing is intended to scale the existing products and accelerate rollout of Upskill to meet growing customer demand. Fable connects digital teams with people with disabilities for on-demand usability testing and development feedback. Customers can send prototypes or mockups and receive evaluations within 48 hours. Clients choose which disabilities, assistive technologies and platforms to target (for example, blind users on mobile browsers). Fable aims to integrate accessibility early in development, provide steady work to disabled testers, and publicize improved testing methodologies and data to raise industry standards. The company calls out issues like inaccessible third‑party integrations and remote-work–related disabilities as reasons to design accessibility from the start. Fable has raised a $1.5M seed round to scale its service and operations. Founders include co‑founders Alwar Pillai and Abid Virani (co‑founder and COO).

Total raised
$37M
Funding rounds
3
Latest round
Series B
Latest activity
Oct 2024

Industries

  • Software
  • Usability Testing
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Recent funding

  1. Series B

    Oct 2024

    $25M

  2. Equity

    May 2022

    $11M

  3. Seed

    Jul 2020

    $2M

Team