FanAI builds big-data analytics that combine esports team data, social media and online content to model purchase behavior and lifestyle profiles of esports fans. The service is designed to help teams and leagues optimize sales of team and league paraphernalia and to give sponsors measurable ROI. FanAI already counts customers such as Cloud9, OpTic Gaming, LA Valiant, NYXL and Cav's Legion GC. The company raised $2.5 million in a new funding round led by Courtside Ventures with participation from multiple esports and venture investors. Courtside Ventures partner Deepen Parikh said the sponsorship ecosystem remains an enormous and untapped opportunity. Market data cited in the article notes esports fans were expected to spend about $3.64 in 2017, roughly one-fifth of traditional sports fans, underscoring the revenue growth FanAI seeks to unlock.

Total raised

$3M

Funding rounds

1

Latest round

Equity

Latest activity

Feb 2018