Fanmiles provides a program that enables football stars and other celebrities to reward their fans with loyalty campaigns on Facebook. The company also offers a developers program that allows companies of all sizes to create and manage their own loyalty programs or other solutions based on #fanmiles, an open loyalty currency valid across its partner network. Users collect #fanmiles from a wide range of partners and can redeem accumulated #fanmiles throughout the partner network to earn premiums. Existing clients named in the article include Adidas, EA Games, Sport1, Intersport, ESL, CineStar and German football clubs FC Schalke 04, Hertha BSC and Bayer 04 Leverkusen. Fanmiles said it will use the funds to strengthen its technology department and to expand its international partner network. The company is led by founder Fabian Schmidt and is based in Berlin, Germany.

Total raised

$3M

Funding rounds

1

Latest round

Series A

Latest activity

Mar 2017