Auden
Am Kupfergraben 6, Berlin, 10117, Germany
Overview
Auden based in the German federal capital of Berlin, invests in carefully selected start-up ventures within its local region. Its formula for success is based, in addition to its own business model and experienced team of professionals, upon its ability to provide strong ongoing support to its portfolio companies through its network and expertise. Its close working relationships and conscientious monitoring of the investments which it undertakes thus play a critically important role. Through its stringent pre-selection of targets and active oversight of its portfolio companies, Auden offers family offices, institutional and private investors the means to participate in investment opportunities in a high-potential market which can be not only highly complex but also difficult to penetrate without close local connections.
- Total investments
- 4
- Lead investments
- 2
- Investments · 12mo
- 0
- Active investors
- 0
Sector focus
- Financial Services
- Venture Capital
Investment portfolio
- Fanmiles
Participated · Series A · Mar 2017
Fanmiles provides a program that enables football stars and other celebrities to reward their fans with loyalty campaigns on Facebook. The company also offers a developers program that allows companies of all sizes to create and manage their own loyalty programs or other solutions based on #fanmiles, an open loyalty currency valid across its partner network. Users collect #fanmiles from a wide range of partners and can redeem accumulated #fanmiles throughout the partner network to earn premiums. Existing clients named in the article include Adidas, EA Games, Sport1, Intersport, ESL, CineStar and German football clubs FC Schalke 04, Hertha BSC and Bayer 04 Leverkusen. Fanmiles said it will use the funds to strengthen its technology department and to expand its international partner network. The company is led by founder Fabian Schmidt and is based in Berlin, Germany.
- Mynaric
Led · Equity · Feb 2017
ViaLight Communications commercializes laser-based communications technology for aerospace, enabling secure, extremely high-data-rate networking of satellites and high-altitude platforms. The company originated as a spin-off of DLR (Germany’s national centre for aeronautics and space research) in 2009 and benefited from roughly €50m of prior investment into the basic research from DLR and European and German government research funding. Its technology is positioned as a key enabling component for the next generation of telecommunications networks. ViaLight is based in Gilching, Germany and today describes itself as a medium-sized company with a team of about 40 employees. The firm completed a €3m pre-IPO financing round, indicating it is in a pre-public phase of financing.
- Curated Shopping
Led · Equity · Feb 2017
Curated Shopping Group operates men's online fashion ecommerce sites MODOMOTO and The Cloakroom. The business runs in seven countries and reports about 250 employees and 400,000 customers, boosted by last year’s acquisition of Dutch competitor The Cloakroom. The company had eschewed external funding until this round. Management said it will be profitable in 2017. Andreas Fischer said the new funds will be used to grow the company’s expansion plans. Auden AG's CEO added the investor will support European expansion and deeper market penetration in German-speaking countries and described curated shopping as a multi‑billion potential market due to high customer loyalty and above‑average sales and margins.
- OptioPay
Participated · Seed · Jun 2016
OptioPay is a fintech that provides open banking products enabling customer-centric, data-driven value-add services. Its core offerings include a white-label platform for value-added services and recommendations, a data-insights portal for enterprise clients, and a bank-account-data driven campaign manager for advertisers. The company says end-customers receive cashbacks, higher-value vouchers and contract optimization in exchange for bank account data. Founded in 2014 and based in Germany, OptioPay positions its products as ‘data for good’ that let customers own and responsibly share their data. Management plans to use new funding to further develop and market the three core products and to meet growing demand across Europe. CEO Marcus Börner emphasized investing the capital to better serve businesses and customers and to nudge smarter, more responsible consumption. OptioPay is a Berlin-based payment-solution software company that enables firms to convert payments such as payroll, insurance payouts and other monetary claims into products, services or vouchers from established vendors. The platform is already in market with contracts signed with more than 100 brands and suppliers, including Adidas, Zalando, banks, insurers, aviation and railway companies. Co-founded by CEO Marcus Börner and COO Oliver Easter, OptioPay partners with established vendors to increase perceived value for final recipients like employees and customers. The company raised €7m in seed funding to support its growth. OptioPay intends to use the funds to continue to expand operations.
Team
No current team members are available.