Fanplayr provides on-site personalization and conversion tools that monitor visitor behavior to deliver Amazon-style recommendations, upsells and retargeting. The product builds visitor profiles by analyzing at least a month of traffic, identifies shoppers similar to purchasers who aren’t converting, and recommends — or can execute — actions operators set. It emphasizes automated analysis and guidance beyond what standard analytics products provide. Fanplayr uses a performance-based pricing model and targets small and mid-sized eCommerce merchants lacking large in-house engineering teams. The company claims it can drive 20–50% increases in conversion and up to a 50% increase in average order value. It plans to use the new funding to expand sales and marketing to reach a wider audience.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Jan 2013