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The Venture Codex

Denali Venture Partners

700 Hansen Way, Suite 200, Palo Alto, CA, 94304, United States

Overview

Denali Venture Partners purpose is to liberate high performance human systems. DVP is an implemented-consulting led, venture investor: investing capability and capital. We call it Active Principal Investing. Our core competencies lie in four areas - Culture, Leadership Capital, Strategy and Execution. We focus on helping founders and their teams make the transition from command and control + followership to purpose-driven delegation + leadership. We help enterprise leaders create the leadership capital that will attract finance and build the resources required to scale their businesses and realise their market opportunity. Our investment (capital and capability) focus is on businesses with infrastructure that is disruptive, defendable and close to the customer (i.e. in the revenue stream). We do not invest capital where we do not play an active role - at a minimum, advisory. Our operating model is to be as aligned as possible to our client’s interests: taking a small retainer with our profit coming from participating in the growth in client enterprise value. This seems to mark us as being quite different: we back ourselves to make a seriously positive impact.

Total investments
1
Lead investments
1
Investments · 12mo
0
Active investors
0
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Investment portfolio

  • Fanplayr

    Led · Seed · Jan 2013

    Fanplayr provides on-site personalization and conversion tools that monitor visitor behavior to deliver Amazon-style recommendations, upsells and retargeting. The product builds visitor profiles by analyzing at least a month of traffic, identifies shoppers similar to purchasers who aren’t converting, and recommends — or can execute — actions operators set. It emphasizes automated analysis and guidance beyond what standard analytics products provide. Fanplayr uses a performance-based pricing model and targets small and mid-sized eCommerce merchants lacking large in-house engineering teams. The company claims it can drive 20–50% increases in conversion and up to a 50% increase in average order value. It plans to use the new funding to expand sales and marketing to reach a wider audience.

Team

No current team members are available.