Founded in 2014 by ex-city broker Ben Pugh, Farmdrop pivoted from a click-and-collect service to door-to-door delivery while maintaining a marketplace that bypasses mass supermarkets. The platform sells over 2,000 products and says 80 percent of its fresh produce is sourced directly from 208 sustainable farmers and independent food makers. Since 2014 the company says it has generated over £5 million in revenue for small-scale British farmers and is on track to achieve £10 million in annualised revenues before the end of 2018. Farmdrop uses electric vans for last-mile delivery and launched a second hub in Bristol and Bath in September 2017 in addition to London. The new capital will be used to fund further U.K. expansion, with plans to double the number of households it can deliver to in the next six months and to open a northern hub in Manchester by the end of 2019. Farmdrop is an online grocery marketplace that bypasses wholesalers and supermarkets to connect consumers directly with farmer-producers. It launched in 2014 as a click-and-collect service and has since pivoted to door-to-door delivery while retaining its direct-to-consumer marketplace model. The platform says it pays producers roughly 75% of the final shelf price, which the company frames as about double what farmers typically receive from supermarkets. Farmdrop reported annualised revenues of £3 million earlier this year. The service positions itself as a profitable route to market for smaller farmers and as a source of fresher, farmer's-market quality ingredients for customers. The company plans to use new funding to improve customer experience, develop technology for farmers to manage inventory, and open distribution hubs outside London, with Bristol planned for later in 2017. Farmdrop operates a tech platform that lets consumers select food from over 70 farmers and producers and place orders for home delivery. Producers prepare the orders and the company delivers them to customers' homes using small electric vans. The service offers home delivery across most of London, free for orders over £25. Led by Ben Pugh, Farmdrop raised £3m in funding to grow its customer and producer base. The company intends to use the funds to expand both its customers and producer network. The funding round was reported on 06/02/2016.

Total raised

$27M

Funding rounds

3

Latest round

Series B

Latest activity

Jun 2018