Farmer J is a London-born fast-casual restaurant chain known for vegetable-led “fieldtrays” of grilled proteins, seasonal vegetables, and other dishes cooked on-site and served quickly to time-pressed office workers. Founded in 2014 by former banker Jonathan Recanati and his wife Ali, the brand fills what it sees as a gap for healthy, affordable meals in dense urban areas. It has built a strong following in the City of London and is now preparing to open a 2,700 sq ft flagship in Manhattan later this year, alongside three additional London units before year-end. Management believes the U.S. fast-casual market offers significant white space and views international growth as essential to building resilience. Investor enthusiasm centers on Farmer J’s emphasis on fresh, locally sourced ingredients and in-store cooking, which are viewed as competitive advantages over incumbent lunch chains. Operationally, the business reported a 55 % rise in sales in 2024, while EBITDA more than doubled during the same period, with expectations for similar improvement next year. These metrics underpin the company’s expansion plans and highlight its momentum in the post-pandemic dining landscape.

Total raised

$31M

Funding rounds

2

Latest round

Equity

Latest activity

Oct 2025