Farmers Business Network (FBN) is an agricultural marketplace serving a network of over 117,000 farms across 187 million acres in the U.S. and Canada. The platform offers more than 7,200 products and delivers most orders within 24 to 72 hours; 35% of farmers shop with FBN and online input purchases are up 86% year-over-year. FBN has launched "Norm," a Large Language Model focused on agronomy and crop marketing inquiries, with plans for broader personalized support. The company is expanding private-label crop protection, biologicals, and nutrition offerings and enabling third-party sellers to reach members directly. FBN opened its marketplace to third-party seed offers and is growing its livestock marketplace with new feed, fencing, and farm and ranch supplies. In Canada, FBN expanded its wheat crop protection portfolio, added bulk liquid fertilizer and equipment financing, and plans to open two new distribution centers in 2026. Management states a goal to reduce a farm’s operating costs by 20% or more compared to brick-and-mortar retail. Farmers Business Network (FBN) operates a farmer-to-farmer agtech platform that offers FBN Direct (direct-to-farm inputs), FBN Financial (fintech and lending), ecommerce purchasing, and logistics. The company serves a network of more than 33,000 farmers who farm over 80 million acres across North America and Australia and employs over 800 people. FBN emphasizes price transparency on crop protection products, biologicals, seeds, technology, and services and runs on-farm R&D through its R&D Network. The company is investing in IP and technology for seed breeding, crop protection, biologicals, and robotics, and is expanding its Gradable platform to measure and verify carbon scores for grain and other crops. FBN plans to scale its fintech offerings with new land, operating and equipment loans and insurance products and to grow its direct-to-farm agriculture logistics network. It intends to hire over 350 new team members and use proceeds for general corporate and working capital purposes. Farmer’s Business Network (FBN) operates a direct-to-farm ag‑tech platform and farmer-to-farmer network that provides ecommerce purchasing, transparent pricing on inputs, and farm-focused services. Its FBN Direct range includes seed, crop protection and biologicals designed to reduce farmers' cost of production. FBN is building out a Crop Marketing and Financial Services (CMFS) platform to help farmers manage risk and access insurance, loans, marketing tools, and sustainability-related premiums and incentives. The company also offers financing options and timely pricing data to improve decision-making and competition in the supply chain. FBN has over 12,000 members farming more than 40 million acres across the U.S. and Canada, recently launched operations in Australia following the acquisition of Farmsave, and employs over 600 people. Offices are located in San Carlos, Calif.; Chicago, Ill.; Sioux Falls, S.D.; with a Canadian headquarters in High River, Alberta and an Australian headquarters in Perth. Farmers Business Network (FBN) operates a subscription-based, members-only social network that lets farmers share seed and crop data and upload and analyze data from drones, satellites, mobile apps and on‑ground sensors. Members pay $600 per year for access to pooled data and insights that help them choose seeds, pesticides and vendors. FBN also runs an e-commerce arm, selling herbicides and fungicides it sources directly and warehouses in nine company-owned facilities. The company has developed a marketing product to connect farmers with buyers for specialty crops; its members represent just shy of 5,000 farms managing roughly 16 million acres. FBN employs about 200 people across the U.S., is three years old, and is headquartered in San Carlos, California. Management says it will use new capital to hire, accelerate the business, push more aggressively into Canada, and possibly create some of the products it currently sells, while remaining a “data network first and foremost.” Farmer's Business Network began as a professional network for farmers and agronomists to anonymously share what they pay for seeds, fertilizers and other inputs and to exchange effectiveness information. The company applies crowdsourced price transparency to help farmers negotiate fairer prices and says it can save members up to 50% on inputs purchased through its service. FBN Direct (formerly FBN Procurement) lets users buy roughly 500 farm chemicals, fertilizers, seeds and seed treatments at prices members set; FBN sources products at those prices. Members can pick up supplies at nearby warehouses or have them shipped to their farms. The company announced a $40 million Series C this round, bringing total capital raised to $88 million. Investors named in coverage include GV and DBL Partners, Bow Capital, and earlier backers Acre Venture Partners and Kleiner Perkins Caufield & Byers.

Total raised

$785M

Funding rounds

7

Latest round

Equity

Latest activity

Jul 2025