
Expanding Capital
600 California Street 11th Floor, San Francisco, CA, 94109, United States
Overview
Expanding Capital is a venture capital firm focused on fast-growing US companies where can assist them in unlocking their full potential and developing new markets. It is based in San Francisco, California, USA.
- Total investments
- 6
- Lead investments
- 0
- Investments · 12mo
- 0
- Active investors
- 4
Sector focus
- Finance
- Financial Services
- Venture Capital
Investment portfolio
- Postscript
Participated · Series C · Jun 2022
Postscript provides an SMS marketing platform that enables merchants to send personalized, two-way text messages and drive purchases and support interactions. The company focuses on Shopify merchants and counts brands such as Brooklinen, Homesick, Native, Spikeball and Kopari among its customers. Since 2021 it has grown from 61 to 230 employees and from roughly 3,500 to more than 8,500 brands on Shopify, while more than doubling revenue. Customers reportedly see a 25x return on investment on average, and merchants using SMS drive roughly 40% of gross merchandise volume in some cases. Postscript highlighted high engagement days — Memorial Day saw 30–40 million texts sent versus a typical 5–10 million — as evidence of traction. The company plans to use new funding to expand sales, marketing, go-to-market and product engineering, and to work with top customers on platforms beyond Shopify while building additional personalization features. Postscript provides SMS communication tools exclusively for Shopify merchants, emphasizing opt-in, legally compliant, and spam-free messaging. The product has evolved from one-way broadcast marketing to supporting two-way interactions, including re-orders, subscription management, and collecting reviews via SMS. The company is building an API to enable deeper integrations with other Shopify plugins while remaining focused on the Shopify ecosystem. Postscript has grown rapidly: it had 14 employees and ~530 customers in December 2019 and today reports 61 employees and over 3,500 customers. It previously raised a $4.5M seed round at the end of 2019. Today it announced a $35M Series B, reflecting the company’s growth and the revenue it is seeing. Postscript provides flexible, customizable direct-to-consumer SMS marketing tools with one-click integrations, hyper-targeted triggers based on user behavior, and advanced targeting to create enriched messages. The platform emphasizes preserving SMS inbox integrity, encouraging two-way communication, and maintaining low unsubscribe rates. Postscript targets the e-commerce ecosystem and offers tailored messaging experiences for brands of all sizes. Since launching in September 2018, the company has acquired more than 500 customers, including Native, Brooklinen, StackCommerce, Frey, Oars + Alps, and Olivers. Customers report click-through rates between 7.5% and 40% and routinely see more than 26x ROI; Postscript guarantees a 4x ROI or a refund and has not issued any refunds to date. With $4.5M in newly raised seed funding, Postscript plans to expand its fully-remote workforce and onboard new clients across a variety of e-commerce verticals.
- Jobox
Participated · Series B · Apr 2022
Jobox operates a marketplace app that connects tradespeople—plumbers, electricians, locksmiths—to outsourced work from a network of major organizations, taking a 20% cut per job. The product also helps pros digitize business tasks like receipts, payments, and accounting. The idea for the firm originated in 2016 when cofounder Moshe Levi, then a locksmith in Miami, asked his cousin Shay Bloch to build software tailored to tradespeople; Bloch is now CEO. Jobox currently operates in 39 US states, has more than 5,000 trades professionals on the platform and 60 full-time employees. The company said it planned to hire 25 more staff and aimed to reach 10,000 users by the end of the year.
- JOBOX.ai
Participated · Series B · Apr 2022
Jobox.ai is an AI-enabled marketplace that connects companies with over 5,000 vetted home-service professionals, offering professionals a free mobile toolbox and matching jobs by skill set and location. The platform serves more than 50 large organizations and operates in 39 states. Jobox has processed over $1 billion in transactions to date, did more than $300 million in gross merchandise volume last year, and generated $10 million in revenue. It monetizes on completed jobs — professionals receive roughly 60% of the job payment while Jobox and the originating organization split the remainder. Jobox was founded in 2016 by Shay Bloch (CEO), Kaushik Pendurthi (COO) and Moshe Levi and targets the $595 billion home-services market with current focus on locksmith, garage door, pavement and carpet-repair verticals. With new funding the company plans to expand into more cities, recruit more professionals, add trades such as plumbing and electricians, and deepen B2B partnerships and product features.
- Roofstock
Participated · Series E · Mar 2022
Roofstock is an end-to-end online platform for investing in single-family rental (SFR) homes. Its technology and software enable institutional and retail investors to buy, manage, and sell investment real estate online, providing a customized, transparent digital experience. The company plans to enhance its Roofstock One offering for accredited investors and build out Roofstock Labs, an internal incubator for next-generation products and services. It intends to hire across engineering, product, marketing, analytics and operations and to provide capital for additional strategic M&A. Roofstock has facilitated more than $5 billion in transaction volume, with more than half of that coming in the last year, signaling recent growth in activity. The company serves the $4 trillion single-family rental sector and is led by CEO Gary Beasley and co-founder and Chairman Gregor Watson. Roofstock operates an online marketplace that enables investors to buy, own and sell single-family rental homes across top U.S. markets. The platform provides market and neighborhood data, analytical tools and property-management oversight to simplify investment and lower barriers to entry. Roofstock markets products such as Roofstock One, which offers shares in fully managed investment homes starting at $5,000, and is rolling out Roofstock Platform Services to let institutional investors build tailored portfolios. The company plans to use new capital to invest in data science, product and engineering and to expand its retail supply and distribution network. Financially, Roofstock has facilitated more than $2 billion in transaction volume through its marketplace to date. Founded in 2015 and headquartered in Oakland, the company has raised $133 million of equity in total, including the $50 million Series D. Roofstock is an Oakland, California–based online marketplace for buying, owning and selling single-family rental (SFR) homes. Its platform lists properties in 25 U.S. markets and provides detailed home and tenant information, local vetted property management options, analytics, and market insights to help investors evaluate and purchase properties. The company launched its marketplace in early 2016 and is led by co-founders Gregor Watson (chairman) and Gary Beasley (CEO). Roofstock has surpassed $1 billion in property transactions since launch. The company says it will use the new funding to continue expanding its dynamic marketplace to new audiences. To date Roofstock has raised $75.25M from investors including Khosla Ventures, Bain Capital Ventures, Lightspeed Venture Partners, Canvas Ventures, QED Investors, Nyca Partners, FJ Labs and SVB Capital. Roofstock is a two-year-old, Oakland, California–based marketplace that connects buyers and sellers of single-family homes with tenants in place. The platform enables institutional and retail investors to transact properties without forcing renters to leave and lets buyers acquire income-generating homes without sourcing tenants. Roofstock sources inventory from small retail sellers to mid and large institutions and lists homes across 15 U.S. markets. The company is roughly 65 people and said properties sold on the platform represent hundreds of millions of dollars in value this year. Listings typically go under contract within 30 days and, in Q2, 44 percent of homes sold went under contract within 14 days; some listings sell within minutes. The marketplace charges sellers 2.5 percent and buyers 0.5 percent and is beginning to work with agents to facilitate sales of tenant-occupied homes. Roofstock operates an online marketplace and community for investing in leased single-family rental (SFR) homes, led by co-founder and CEO Gary Beasley. The platform provides research, analytics and insights to evaluate and purchase independently certified properties, including detailed inspection, valuation and title reports. Listings also include information about tenants and local property managers who have been certified by Roofstock. Since its public launch in March 2016 the company has expanded to serve 10 markets and has engaged thousands of registered users. Financially, Roofstock has raised a total of $33.25M since its formation in May 2015. The company plans to use new proceeds to accelerate national expansion, invest in product development, engineering and data science, roll out an asset management platform and broaden its reach to domestic and global investors.
- Beyond Identity
Participated · Series C · Feb 2022
Beyond Identity offers an invisible, un‑phishable MFA platform that cryptographically binds a user’s identity to their device using public/private key technology and X.509 certificates, eliminating passwords from authentication and account recovery. Its core architecture, modern authenticator, and advanced policy engine ensure only authorized users and authorized devices are granted access and that devices comply with security policies before and after authentication. The company launched Secure Customers and Secure DevOps in 2021 and added dozens of integrations with identity and cybersecurity products across MDM, EDR, SIEM, and code repositories. Beyond Identity reported ARR growth of 330% from 2020 to 2021, a 640% increase in its customer roster, and has more than 180 employees including over 100 developers. The company says the new funding will be used to expand research and development and extend its footprint and resources into Asia‑Pacific and Latin America. Beyond Identity provides a cloud-native, standards-based passwordless identity platform that replaces passwords with X.509-based certificates and enables continuous, risk-based authentication. The company’s patents-pending approach creates an extended Chain of Trust™ intended to improve security and deliver a frictionless login experience. Beyond Identity serves customers with workforces ranging from under a hundred to hundreds of thousands, and works with businesses deploying its platform to tens of millions of end users. Launched in April 2020 by Jim Clark and Thomas (TJ) Jermoluk, the company emphasizes advanced, standards-based architecture. The firm intends to use new capital to accelerate product innovation and to build a global presence through expanded distribution channels, OEM partners, and international sales and support. The company is based in New York City. Beyond Identity provides a cloud-native passwordless identity management platform that leverages existing secure communications infrastructure and crypto standards to extend the trust boundary to include users and their devices. Its approach removes the need for shared-secret, password-based authentication and reduces dependence on compensating controls. The company initially targets businesses seeking stronger workforce and customer authentication and elimination of central password database risk. It also plans to target individual consumers who do not want to use passwords or third‑party “login with” solutions. Beyond Identity was co-founded by Jim Clark and Tom Jermoluk. The company plans to use the new funding to expand operations and broaden its business reach.