Fay operates a platform that connects people to insurance-covered Registered Dietitians (RDs), offering virtual or in-person personalized nutrition and lifestyle counseling. The company powers a network of over 2,300 RDs delivering AI-supercharged care through its vertical “AI business in a box,” automating tasks like insurance claims, scheduling, and patient follow-ups. Fay’s platform helps dietitians craft personalized journeys — including supplement recommendations, hyper-curated shopping carts, and lab analyses — and integrates with major payors to minimize out-of-pocket cost. Through partnerships with payors such as UnitedHealthcare, Aetna CVS, Blue Cross, Anthem, Cigna, Optum, and Humana, Fay has enabled access for more than 200 million Americans. The company has also expanded relationships with employers including Amazon, Microsoft, and Pepsi to broaden employee access. Fay plans to use new funding to accelerate growth and enrich offerings for dietitians and clients. Fay is a platform that matches individuals with Registered Dietitian Nutritionists (RDs) for personalized nutrition counseling, with services billed through insurance so most patients pay $0 out-of-pocket. The company offers virtual and in-person care and supports RDs with an AI-powered “business in a box” that handles insurance credentialing, reimbursement, marketing, and admin tasks. Fay currently hosts the nation’s largest and fastest-growing network of RDs across all 50 states, with over 1,000 providers on the platform and a projection to exceed 2,000 providers by 2025; its clinicians cover more than 30 specialties. The company has partnered with major insurers including UnitedHealthcare, Aetna CVS, Blue Cross, Anthem, Cigna, Optum, and Humana, enabling access for more than 100 million Americans, and is included in employer plans at Google and Accenture. Fay plans to use its new funding to accelerate growth, enrich offerings for dietitians and clients, integrate with food service delivery platforms to address food insecurity, expand insurance coverage, and deepen employer partnerships. Founded in 2022 and headquartered in San Francisco, Fay frames nutrition as a proactive component of healthcare amid rising demand for diet-related chronic care and adjunctive support alongside medications like GLP-1s.

Total raised

$70M

Funding rounds

2

Latest round

Series B

Latest activity

Feb 2025