Feel Goods is a direct-to-consumer supplements brand that sells drink-mix remedies targeting gut health, immunity and hydration. The company launched in early 2021 and has built a large social following—nearly 200,000 followers and 5 million TikTok likes—helping drive awareness and revenue. It has shipped over 4 million servings in the past three years, with most orders coming from subscriptions, and co-founder Brian Wong says revenue is in the “eight-figure” range while the business is growing profitably. The founders reduced paid advertising and shifted to in-house content creation, leaning on TikTok as a primary growth channel. With fresh capital, Feel Goods plans to expand beyond powder mixes into new formats (light liquids or gummies) next year and to begin a physical retail rollout in early 2026.

Total raised

$5M

Funding rounds

1

Latest round

Seed

Latest activity

Aug 2025