FERMÀT provides an AI-native commerce platform and proprietary commerce graph that generates personalized shopping journeys from first touch to checkout for both human and agentic shoppers. The platform includes products such as Pierre Strategize AI, Heatmaps, Funnel Visualizer, Pierre Data Explorer, and Commerce Brain to analyze behavior and generate optimized commerce experiences. Since its Series A the company reports ARR growth of more than 5x and has tripled the size of its team. Customers and partners include BISSELL, Backcountry, Unilever (Olly), Glossier, Adapt Naturals, GNC, ILIA Beauty, Tinuiti, and Common Thread Collective. The company plans to expand its agency partner program, deepen platform capabilities, scale its commerce graph and data infrastructure, and advance AI initiatives for merchandising and offer generation. FERMÀT was founded in November 2021 and is headquartered in San Francisco. FERMAT offers a no-code, ML-powered platform that creates end-to-end, personalized shopping journeys from ad to sale, preserving customer context such as products liked, discounts seen, and influencers engaged. Its proprietary commerce graph and testing-and-optimization tools let brands launch, test, and optimize thousands of highly specific landing-page iterations simultaneously. The product is positioned to help retailers and ad agencies regain advertising performance lost after cookie deprecation by enabling one-to-one journeys across social, email, and SMS. Customers and partners include True Classic, Jack Archer, mindbodygreen, U Beauty, Nood, and several forward-thinking advertising agencies. mindbodygreen reported a 31% reduction in CPAs and a 29% increase in new customer acquisition within one month of using FERMAT. The company was founded in November 2021 by Rishabh Jain and Shreyas Kumar and is based in San Francisco; it has raised a $17M Series A and over $30M in total funding. Fermat Commerce is a San Francisco–based distributed commerce company that provides tooling and a network to enable brands to embed shopping experiences in influencer content. It helps brands create native, engaging shopping experiences for influencer audiences by letting brands share their products with influencers to drive sales. The platform lets brands license products based on the partner, create unique payout structures per partner, and obtain closed-loop attribution on each partner’s impressions and sales. Led by CEO Rishabh Jain, Fermat raised $12M in Seed funding. The company intends to use the funds to accelerate growth and expand operations. The Seed round was led by Greylock and QED Investors, with participation from Courtside Ventures.

Total raised

$74M

Funding rounds

3

Latest round

Series B

Latest activity

Jun 2025