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VMG Partners

39 Mesa Street, Suite 310, San Francisco, CA, 94129, United States

Overview

Private equity and venture capital firm for consumer brands and technology.

Founded

2005

Deals · 12mo

5

Links

WebsiteLinkedInX (Twitter)

Stage focus

Series A
Series B

Geographic focus

United States

Sector focus

Beauty
Consumer Goods
Finance
Financial Services
...

Investment portfolio

46rounds
NAMEDATESIZE
Gradial
Jun 2026Participated
$65 MSeries C
Stars + Honey
Jun 2026Led
$24 MOther Equity
Scotch
Jun 2026Led
$20 MSeries A
Brami
May 2026Led
$33 MSeries B
Gradial
Dec 2025Led
$35 MSeries B
Lyric
Aug 2025Participated
$44 MSeries B
Boulevard
Jul 2025Participated
$80 MSeries D
Tracksuit
Jun 2025Led
$25 MSeries B
Fermat Commerce
Jun 2025Led
$45 MSeries B
Auxia
Mar 2025Led
$24 MSeries A
Claim
Oct 2024Led
$12 MSeries A
Zitcha
Oct 2024Led
$10 MSeries A
Gradial
Jun 2026Participated
$65 MSeries C
Stars + Honey
Jun 2026Led
$24 MOther Equity
Scotch
Jun 2026Led
$20 MSeries A
Brami
May 2026Led
$33 MSeries B
Gradial
Dec 2025Led
$35 MSeries B
Lyric
Aug 2025Participated
$44 MSeries B
Boulevard
Jul 2025Participated
$80 MSeries D
Tracksuit
Jun 2025Led
$25 MSeries B
Fermat Commerce
Jun 2025Led
$45 MSeries B
Auxia
Mar 2025Led
$24 MSeries A
Claim
Oct 2024Led
$12 MSeries A
Zitcha
Oct 2024Led
$10 MSeries A
46
Items
...
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Insights

Time horizon

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Deal Distribution

VMG Partners: 46 funding rounds are recorded in the selected participation categories.All available history.
VMG Partners: 46 funding rounds are recorded in the selected participation categories. All available history
Round typeLed dealsParticipated deals
Seed20
Series A121
Series B99
Series C+15
Other Equity52

Monthly Deal Activity

VMG Partners: 46 deals are recorded across 114 months.All available history.
VMG Partners: 46 deals are recorded across 114 months. All available history
MonthDeals
May '171
Jun '170
Jul '170
Aug '170
Sep '170
Oct '170
Nov '170
Dec '171
Jan '180
Feb '180
Mar '182
Apr '180
May '180
Jun '180
Jul '180
Aug '180
Sep '180
Oct '180
Nov '180
Dec '180
Jan '191
Feb '190
Mar '190
Apr '190
May '190
Jun '190
Jul '190
Aug '190
Sep '190
Oct '190
Nov '190
Dec '190
Jan '200
Feb '201
Mar '201
Apr '200
May '200
Jun '200
Jul '200
Aug '200
Sep '200
Oct '201
Nov '201
Dec '200
Jan '211
Feb '210
Mar '211
Apr '210
May '210
Jun '213
Jul '211
Aug '211
Sep '210
Oct '211
Nov '210
Dec '213
Jan '224
Feb '220
Mar '221
Apr '220
May '221
Jun '220
Jul '221
Aug '223
Sep '221
Oct '220
Nov '220
Dec '220
Jan '230
Feb '230
Mar '231
Apr '231
May '230
Jun '230
Jul '230
Aug '230
Sep '230
Oct '230
Nov '231
Dec '230
Jan '240
Feb '240
Mar '240
Apr '240
May '240
Jun '240
Jul '240
Aug '240
Sep '240
Oct '242
Nov '240
Dec '240
Jan '250
Feb '250
Mar '251
Apr '250
May '250
Jun '252
Jul '251
Aug '251
Sep '250
Oct '250
Nov '250
Dec '251
Jan '260
Feb '260
Mar '260
Apr '260
May '261
Jun '263
Jul '260
Aug '260
Sep '260
Oct '260

Sector Breakdown

VMG Partners: E-Commerce & Retail is the largest displayed sector by deal count (21 deals).All available history.

A deal can appear in multiple sectors, so sector totals may overlap. Capital represents disclosed total round sizes, not fund cheque sizes.

VMG Partners: E-Commerce & Retail is the largest displayed sector by deal count (21 deals). All available history
SectorDeals
E-Commerce & Retail21
Enterprise Software19
Marketing & Advertising14
Health & Life Sciences11
Food & Agriculture10
Consumer & Lifestyle9
Networks, Cloud & Communication9
Transportation & Logistics6
AI & Machine Learning6
Professional Services4
Data, Analytics & IT3
Fintech3
Social & Community Platforms3
Developer Tools3
Media & Entertainment2
Travel & Hospitality1
Real Estate & Construction1
Manufacturing1

Deal Size Distribution

VMG Partners: 46 rounds have a disclosed size in the displayed size bands.All available history.

Undisclosed round sizes are excluded. Capital represents total round sizes, not fund cheque sizes.

VMG Partners: 46 rounds have a disclosed size in the displayed size bands. All available history
Round size band (USD)Deals
<$5M1
$5M-$10M4
$10M-$25M16
$25M-$50M15
$50M-$100M7
$100M-$250M2
$250M-$500M0
$500M-$1B1
$1B+0

Deals By Geography

VMG Partners: United States has the largest recorded deal count among the displayed regions (41 deals).All available history.

Top 6 of 6 regions; European countries are grouped as Europe.

VMG Partners: United States has the largest recorded deal count among the displayed regions (41 deals). All available history
RegionDeals
United States41
Australia1
Brazil1
Saudi Arabia1
Canada1
New Zealand1
VMG Partners: 20 co-investors are shown, with Insight Partners sharing 5 recorded deals.All available history.

Co-Investors

Bubble size = shared deals

Click a bubble to open that fund in a new tab.

Shows up to 20 co-investors ranked by shared deals. Deals may be shared with multiple funds, so rows overlap. Capital is total round size, not fund cheque size.

VMG Partners: 20 co-investors are shown, with Insight Partners sharing 5 recorded deals. All available history
Co-investorShared deals
Insight Partners5
Accel3
Bonfire Ventures3
Index Ventures3
Initialized Capital3
Okapi Venture Capital3
Toba Capital3
14W2
1855 Capital2
Base10 Partners2
BoxGroup2
Cove Fund2
Exeter Capital2
Google Ventures2
KarpReilly2
Lerer Hippeau2
Madrona Venture Group2
Mooring Ventures2
Prolog Ventures2
PruVen Capital2

Investment Strategy

VMG Partners: Led accounts for 63% and participating for 37% of round participation.All available history.
VMG Partners: Led accounts for 63% and participating for 37% of round participation. All available history
CategoryDeals (count)Share (%)
Led2963%
Participating1737%
VMG Partners: Single-lead accounts for 90% and co-led for 10% of lead dynamics.All available history.
VMG Partners: Single-lead accounts for 90% and co-led for 10% of lead dynamics. All available history
CategoryDeals (count)Share (%)
Single-lead2690%
Co-led310%

Team

Angad Hira

Partner and Chief Financial Officer

Carle Stenmark

Partner

Jon Marshall

Vice President

Kevin McKeand

Limited Partner and Commerce Council Member - Fund II - VMG Catalyst

Mcconnell Smith

Partner

Mike Mauzé

General Partner & Co-Founder

Robin Tsai

General Partner

Sam Shapiro

Business Management

Sarah Lane

Executive Producer, Unfinished Biz

Wayne K Wu

General Partner