Participated · Series A · Jan 2022

Daasity provides e-commerce analytics and data infrastructure that pulls customer and sales data from platforms like Shopify, Amazon, Facebook and Klaviyo, analyzes it, and pushes insights to marketing channels. The company works with more than 1,600 brands, including Manscaped, Vuori and Caraway Home. In the past year Daasity grew its annual recurring revenue by 300% and doubled headcount, and CEO Dan LeBlanc said the company expects to grow headcount another 160% by the end of 2022. The new funding will be used for further employee growth and technology development to improve data accessibility, personalization, data sources and educational resources. Product roadmap items include making brands’ data infrastructure modular and adding 35 integrations across data sources, warehousing, transformation and visualization tools. Daasity has raised $20.7 million in total funding to date. Daasity is an omni-channel analytics and data platform launched in 2017 by Dan LeBlanc, Sean Corson, and Chris Shimojima in San Diego, CA. The platform offers prebuilt dashboards and more than 130 pre-built reports to provide insights for inventory management, omnichannel measurement, marketing efficacy, customer segmentation, cohort analysis and more. Daasity supports 50+ integrations and powers the data and analytics for over 1,400 eCommerce stores worldwide. The company raised $3.4M in seed funding and intends to use the proceeds to expand the team, further develop the platform and product, and increase marketing efforts. Daasity targets merchants of all sizes seeking to centralize and analyze omni-channel and eCommerce data. Daasity offers a proprietary “D2C Analytics Suite” that automates data extraction, transformation and analysis to give DTC brands access to business data and metrics. The platform ingests, re-structures and transforms data automatically, removing the need to hire additional staff. It ships with 12 standard dashboards covering business health, omnichannel measurement, marketing efficacy, customers, product/inventory management and more. Daasity says the solution provides a holistic view across key business areas and unlocks actionable insights to save brands time and money. Forty top DTC brands across the U.S., including Kopari, BioClarity, MVMT Watches, Parachute Home and Rothy’s, use the product. The company is led by CEO and co-founder Dan LeBlanc and is based in San Diego, CA.