Figure8 is an experience-first development company and the parent of Museum of Ice Cream that designs "experiums"—emotional moments and spaces for people to reconnect. Launched by Museum of Ice Cream founders Maryellis Bunn and Manish Vora, the company operates from a 35-person team at its NYC headquarters. Figure8 is expanding its senior leadership with hires including Andrew Lumsden as SVP of Operations and Peter Sun as VP, Brand & Marketing. The company plans international expansion, rolling out a new Museum of Ice Cream location each quarter while launching new Figure8 brands and undertaking commissioned special projects. Museum of Ice Cream, founded in 2016, has hosted over 1.5M visitors across Los Angeles, New York, Miami, and San Francisco and has launched consumer products and brand partnerships with Target, Sephora, and American Express.

Total raised

$40M

Funding rounds

1

Latest round

Series A

Latest activity

Aug 2019