Finaeo offers a digital front-end platform that helps insurance advisors sell personalized and curated life insurance products efficiently across Canada. The company is developing back-end connectivity to carriers to enable real-time application submission, real-time adjudication and real-time application status. Finaeo has also built technology to digitize applications, create dynamic underwriting and automate legacy systems. Led by CEO and co-founder Aly Dhalla, the company plans to use new funding to invest in product development and customer acquisition. It also intends to pursue geographic expansion, beginning with the U.S. The company raised $5.35M in the reported funding round to support these initiatives. Finaeo offers a software-as-a-service platform built for financial advisors that automates back-office administration via a digital assistant powered by a custom-built CRM engine. The company targets advisors working in group benefits and individual/voluntary insurance. Finaeo plans to use the newly raised funds to hire engineers and continue development of its core platform and marketplace. The team is led by CEO Aly Dhalla and COO Donald Chu. Impression Ventures’ founder Christian Lassonde will join Finaeo’s board as part of the financing. The company is based in Toronto, Canada.

Total raised

$8M

Funding rounds

2

Latest round

Equity

Latest activity

Mar 2019