Participated · Series B · Feb 2023

Asset-Map offers the Asset-Map Platform, an in-person and remote advice software that visualizes household facts to help advisors build customized, design-thinking presentations quickly. The product is typically included as part of the financial planning engagement process and is used by thousands of professionals worldwide. Asset-Map reports having mapped over 1.25 million people and $1.5 trillion in financial instruments. The company was founded in 2013 by H. Adam Holt, CFP® and is headquartered in Philadelphia, employing 40 people. Asset-Map has received industry recognition, including Top Specialized Planning Application awards in 2020–2022 and coverage in Barron’s, Forbes, and Investment News. With seven years of accelerated growth and adoption, the company plans to scale operations, improve sales and partnerships, and execute product and marketing strategies to advance its mission of elevating financial wellness.

Participated · Series A · Sep 2022

PolicyMe is a Canada‑focused digital insurance company whose product suite includes Life Insurance, Critical Illness Insurance, and newly launched Health & Dental coverage, alongside an end‑to‑end white‑labeled platform for partners. The company expanded from life insurance into Health & Dental and converted its digital customer journey into a comprehensive white‑label solution that integrates quoting, underwriting, and policy issuance. That platform is designed to cut partners' time‑to‑market to 3–6 months and already powers launches for Blue Cross Life and Securian Canada. Since its 2022 Series A, PolicyMe has scaled nationwide, selling over $10 billion in coverage, growing annual premium sales 5.5x, servicing thousands of Canadians monthly, and operating in every province. Headcount has nearly tripled to about 100 employees to support product and customer growth. PolicyMe has raised additional capital (CAD $30M) through equity and debt tranches to fund product expansion and B2B2C growth. The company is investing in data, analytics, and AI infrastructure to improve underwriting and streamline the customer journey, positioning itself to lead AI‑driven transformation in the insurance industry. PolicyMe is a digital-first Canadian life insurance provider that offers fully underwritten term life insurance through an online application. The company began with a coverage calculator and price-comparison platform and launched a fully underwritten digital product in March of last year with Canadian Premier Life Insurance Company. By automating underwriting and distribution, PolicyMe prices its product 10–20% lower than many traditional offerings; 84% of customers purchased without a medical exam and most can apply and secure a policy in 20 minutes or less. The company has sold over $5 billion in life insurance coverage and grew over 1,050% from 2019 to 2021. PolicyMe plans to scale a comprehensive product suite distributed direct-to-consumer and via B2B2C channels, launch an embedded solution with two fintech partners later this year, and release a critical-illness product covering over 40 conditions. Since March 2020 the team has more than tripled to 47 employees and is fully remote with optional office access in downtown Toronto. PolicyMe operates a digital life-insurance comparison site and buying flow. The company was founded in 2018 and is led by Andrew Ostro and Laura McKay, with a team of about 11 people. PolicyMe says it is trusted by over 30,000 Canadians and reports advising roughly 26% of those users not to purchase a PolicyMe product. SimilarWeb data cited in the articles indicates the site has relatively low web traffic. PolicyMe raised $3.3 million and will use the funds to enhance its life-insurance buying process with new technology and financial literacy tools. The company emphasizes transparent, personalized advice as a core part of its customer experience.

Participated · Equity · Aug 2020

Ansel provides a modern supplemental health insurance product that issues cash payouts upon diagnosis for more than 13,000 conditions, with no accident or hospitalization requirements. The company emphasizes a simplified, paperless enrollment and claims experience and has implemented claims automation that leverages medical claims data so members can receive benefits without filing claims. Ansel partners with established insurance carriers and benefits brokerages to distribute its plans and reported a net promoter score of 90 in 2023. The product is available in partnership with carriers across 39 states and the company is working toward nationwide availability. Founded in 2019, Ansel rebranded and adopted its current name and visual identity entering 2024. The company has raised over $50M to date and is using the new capital to expand availability of its supplemental insurance solution nationwide. Brella Insurance offers a tech-enabled supplemental health insurance plan that pays cash on diagnosis for more than 13,000 conditions. The product is designed for distribution through employers, brokers, and strategic partners and emphasizes simple implementation and administration. Brella positions its plan as broader than traditional supplemental products, which the company says are too narrow and have outdated claims and administration processes. The company is actively engaging brokers and employers in Texas and planned launches in additional states in Q2 2021 to support nationwide expansion. Brella says the financing will fund its national expansion and alliances with leading benefits brokerage firms and strategic partners. Since inception the company has raised over $22M in total funding. Brella Insurance provides a supplemental health insurance plan designed for Texas-based employers and their teams. The plan pays cash upon diagnosis of any of more than 13,000 covered conditions, including many complications associated with COVID-19, to complement traditional health insurance. Founded in 2019 by Veer Gidwaney (formerly CEO and co‑founder of Maxwell Health) and previously known as Clara Insurance, the company is focused on employer benefits. Brella has partnered with RGAx and Greenhouse Life Insurance Company, subsidiaries of Reinsurance Group of America, to bring its solution to the employee benefits market. Financially, the company has raised over $7M in total funding after an additional $1.5M round. Brella is actively engaging brokers and employers in Texas to grow adoption.

Participated · Seed · May 2020

Clara Insurance offers a modern supplemental benefit plan designed to provide wide-ranging, personalized coverage with quick cash payments for up to 93% of issues that require immediate medical attention. Plans are customizable, including optional additional coverage for chronic conditions and mental health, and the product has no pre-existing condition exclusions. Members can use payouts for medical bills or everyday expenses such as childcare, groceries, or transportation. Clara's claims technology and member app let users upload photos and file claims in minutes, with payouts delivered in hours rather than weeks, and members have access to a dedicated concierge team. The leadership team includes founder and CEO Veer Gidwaney (formerly of Maxwell Health) and senior hires from AXA US and Guardian Life; advisors and board members include executives from Atlassian, Humana, Two Sigma Ventures, and UnitedHealth. Clara will launch in Texas in summer 2020 and is headquartered in New York City.

Participated · Series A · Mar 2020

Omniscience offers a computing platform and AI that processes entire, complex hyperdimensional data sets without approximations to enable more accurate business decisions. Its Omniscale computing model combines mathematical transformations, advanced AI and unique distributed computing to help insurance and financial services grow market share, reduce costs, boost return on equity, and improve regulatory compliance. The company cites life insurance as an early target market and is currently working with partners in Asia. Its applications aim to speed and automate risk decisions, deploy capital more efficiently, and surface previously overlooked business opportunities. Financially, Omniscience completed a $12 million Series A equity round with strategic insurance investors joining existing financial backers. The company is based in Palo Alto, California, and named investors include RGAX, Guardian Life, Reinsurance Group of America, TD Bank, Translink Capital and others.