Final ships a consumer credit product that generates disposable card numbers and merchant‑locked card numbers so consumers can use single‑use or site‑specific cards. The company’s iOS app creates a new card number for a purchase that stops working after the transaction, and merchant‑locked cards allow recurring charges only from a designated website. CEO Aaron Frank said the product is two years in the making and that the team built a consumer brand and a full‑stack issuing company from scratch. Final began welcoming its earliest customers and is operating a waiting list because demand currently outpaces supply. The article notes the company raised $9 million from investors including Runa Capital, KPCB Edge, Digital Garage, DRW and Y Combinator. The piece also frames Final as addressing U.S. credit‑card security gaps with a consumer‑facing patch rather than changes from banks. Final issues EMV (chip-and-PIN) credit cards that let consumers generate multiple unique numbers for individual merchants or one-time transactions via a web app, browser plugin, or mobile app. Users can set dollar limits, cancel specific numbers, and track accounts and subscriptions to contain fraud and manage merchant relationships. The founders conceived the product after being affected by the 2013 Target data breach and built the company to re-envision consumer payment interactions. Final was founded a year ago and says it has 37,000 consumers signed up on its waitlist ahead of a 2015 pilot program. The company is in discussions with financial institutions to partner on the card and technology. Its stated business model is to take a share of transactions and, at scale, a portion of the debt, though specific fee structures have not been finalized.

Total raised

$10M

Funding rounds

2

Latest round

Equity

Latest activity

Jun 2016