FirstCry is India’s largest omni-channel retail platform for baby and kids products, offering a broad curated selection and an active online parenting community. The company operates both online and offline, with a prominent offline presence of 900+ stores across 350+ cities. Launched in 2010, FirstCry has expanded operations to Middle Eastern markets to grow its global footprint. It emphasizes a 360-degree omni-channel play and wide curation to serve parents and children across channels. Recently the company completed an INR 435 crore secondary transaction with Indian family offices, representing a liquidity event for existing shareholders. Management said the deal delivered multi-fold returns to early investors and welcomed new investors for their scaling expertise. FirstCry is a SoftBank-backed Indian baby products retailer. The company has raised about $315 million from private equity investors. Named investors in the deal include TPG, ChrysCapital and Premji Invest. DealStreetAsia independently confirmed the transaction. The article describes the investors as a "clutch of private equity investors." The article does not disclose operating metrics, valuation, or use of proceeds. FirstCry is an Indian retailer focused on baby and mother-care products. The company sells a range of infant and maternal care items through its retail channels. SoftBank Group Corp invested about $300 million (Rs 2,120 crore) in FirstCry against fresh equity shares. The transaction was structured as a fresh equity infusion into the company. The article does not disclose operating metrics, a valuation, or plans for use of proceeds. No other investors or prior fundraising details were reported in the article. FirstCry (operated by Pune-based Brainbees Solutions Pvt. Ltd) is an online-first retailer of baby and kids products that offers more than two lakh SKUs across categories such as diapering, feeding, skin and health care, toys, clothing and accessories. The company combines an e-commerce storefront with an offline footprint of around 183 stores across 29 states, with seventeen additional stores planned to open shortly. Founded in 2010 by Supam Maheshwari and Amitava Saha, FirstCry has grown through organic expansion and acquisitions, including the 2016 BabyOye deal. The firm is the most heavily funded baby-products e-tailer in India and has disclosed substantial recent fundraising activity that will materially affect its capitalization. Its latest financing activity, if completed, would bring total capital raised to nearly $500 million to date. Management claims broad product assortment and a multi-channel distribution strategy as core to improving unit economics and customer experience. FirstCry is an online retailer of baby products that also operates an expanding offline store network and a private label (BabyHug). It sells products online, runs branded franchisee stores across 85 cities, has almost 180 stores, and maintains distribution partnerships with over 6,000 hospitals. FirstCry plans to accelerate its omni-channel strategy following its cash-and-stock acquisition of Mahindra Retail's BabyOye chain, which adds about 120 brick-and-mortar stores. The combined business will operate under 'FirstCry.com—A FirstCry Mahindra Venture' with Supam Maheshwari remaining as CEO and Mahindra operating company-owned stores under a master franchise agreement. Financially, FirstCry raised $34 million in the latest round from the Mahindra Group, Adveq, Kris Gopalakrishnan and existing investors, bringing total funding to $125 million to date. Management and analysts say the deal should create synergies to speed the company's path to profitability and strengthen its leadership in the kids segment.

Total raised

$896M

Funding rounds

9

Latest round

Equity

Latest activity

Aug 2023