MEMG Family Office
24/1, 15th Floor, J W Marroitt, Vittal Mallya Road, Ashok Nagar, Bengaluru, Karnataka, 560001, India
Overview
MEMG Family Office is a single-family firm that focuses on venture capital investments.
- Total investments
- 3
- Lead investments
- 1
- Investments · 12mo
- 1
- Active investors
- 1
Investment portfolio
- Finnable
Participated · Equity · Nov 2025
Founded in 2015, Finnable is a digital lending platform that offers personal and property loans to salaried employees. The company partners with banks in a co-lending model, handling loan origination and servicing while retaining a share of the book. Finnable reports an assets-under-management (AUM) figure of Rs 3,000 crore and has served more than 270,000 customers. In FY25 it generated consolidated revenue of Rs 278.49 crore and a profit of Rs 6.74 crore, a sharp improvement from FY24 revenue of Rs 181.7 crore and a loss of Rs 5.88 crore. The firm plans to deploy new capital to upgrade its technology stack, widen its branch footprint, and introduce additional lending products. Post-money, the company is valued at about Rs 1,300 crore (approximately $150 million).
- FirstCry
Participated · Equity · Aug 2023
FirstCry is India’s largest omni-channel retail platform for baby and kids products, offering a broad curated selection and an active online parenting community. The company operates both online and offline, with a prominent offline presence of 900+ stores across 350+ cities. Launched in 2010, FirstCry has expanded operations to Middle Eastern markets to grow its global footprint. It emphasizes a 360-degree omni-channel play and wide curation to serve parents and children across channels. Recently the company completed an INR 435 crore secondary transaction with Indian family offices, representing a liquidity event for existing shareholders. Management said the deal delivered multi-fold returns to early investors and welcomed new investors for their scaling expertise. FirstCry is a SoftBank-backed Indian baby products retailer. The company has raised about $315 million from private equity investors. Named investors in the deal include TPG, ChrysCapital and Premji Invest. DealStreetAsia independently confirmed the transaction. The article describes the investors as a "clutch of private equity investors." The article does not disclose operating metrics, valuation, or use of proceeds. FirstCry is an Indian retailer focused on baby and mother-care products. The company sells a range of infant and maternal care items through its retail channels. SoftBank Group Corp invested about $300 million (Rs 2,120 crore) in FirstCry against fresh equity shares. The transaction was structured as a fresh equity infusion into the company. The article does not disclose operating metrics, a valuation, or plans for use of proceeds. No other investors or prior fundraising details were reported in the article. FirstCry (operated by Pune-based Brainbees Solutions Pvt. Ltd) is an online-first retailer of baby and kids products that offers more than two lakh SKUs across categories such as diapering, feeding, skin and health care, toys, clothing and accessories. The company combines an e-commerce storefront with an offline footprint of around 183 stores across 29 states, with seventeen additional stores planned to open shortly. Founded in 2010 by Supam Maheshwari and Amitava Saha, FirstCry has grown through organic expansion and acquisitions, including the 2016 BabyOye deal. The firm is the most heavily funded baby-products e-tailer in India and has disclosed substantial recent fundraising activity that will materially affect its capitalization. Its latest financing activity, if completed, would bring total capital raised to nearly $500 million to date. Management claims broad product assortment and a multi-channel distribution strategy as core to improving unit economics and customer experience. FirstCry is an online retailer of baby products that also operates an expanding offline store network and a private label (BabyHug). It sells products online, runs branded franchisee stores across 85 cities, has almost 180 stores, and maintains distribution partnerships with over 6,000 hospitals. FirstCry plans to accelerate its omni-channel strategy following its cash-and-stock acquisition of Mahindra Retail's BabyOye chain, which adds about 120 brick-and-mortar stores. The combined business will operate under 'FirstCry.com—A FirstCry Mahindra Venture' with Supam Maheshwari remaining as CEO and Mahindra operating company-owned stores under a master franchise agreement. Financially, FirstCry raised $34 million in the latest round from the Mahindra Group, Adveq, Kris Gopalakrishnan and existing investors, bringing total funding to $125 million to date. Management and analysts say the deal should create synergies to speed the company's path to profitability and strengthen its leadership in the kids segment.
- Planys Technologies
Led · Series A · Feb 2018
Founded in 2015 by IIT-Madras alumni and professors, Planys Technologies builds hybrid remotely operated vehicles (ROVs), robotic crawlers and autonomous underwater vehicles (AUVs) that inspect hard-to-reach marine and industrial infrastructure. Its platform combines patented hardware—21 granted patents and 15 pending—with an AI-enabled 3D Inspection Twin to deliver advanced non-destructive testing, including the world’s only underwater concrete testing solution for infrastructure. The company has logged more than 25,000 operational hours across 500 sites in over 10 countries for 150+ enterprise customers such as Reliance Industries, Shell and Saudi Aramco. Planys is now creating an explosion-proof ROV called TankRover for in-service hydrocarbon tank inspections and is scaling a defence-focused subsidiary, Planys Ark, to supply mission-ready unmanned underwater vehicles (UUVs) for mine countermeasures, ISR and expendable missions. Backed by three iDEX challenge wins, it is also planning a new UUV production facility in South Chennai with advanced fabrication and testing capabilities. International expansion is underway through partnerships with Applus Velosi in Qatar and HUB71 in Abu Dhabi, aimed at broadening global inspection delivery and product commercialisation.
Team
Ranjan Pai
Partner
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