Fisherman is a Boston-based startup founded by Ameet Kallarackal and Nick Loeper that automatically builds and maintains business websites within minutes. The company operates a "Do It For You" automation model that lets Fisherman control client sites, run bulk updates, and integrate with data partners while offering a simple content editor and dedicated support. Fisherman began with a restaurant beachhead where it demonstrated high ROI, and the team says the technology is architected to work across verticals with plans to launch solutions for other types of businesses soon. Its target market includes small businesses that sell the majority of their products or services in person—restaurants, retail, plumbers, accountants, contractors, and similar independents. The company positions its product as lowering technical and maintenance barriers for owners who historically relied on foot traffic and word of mouth, a need that COVID-19 has accelerated. Fisherman emphasizes education and trust-building with customers while using automation to deliver publish-ready websites quickly.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

May 2021