FitFighter builds and sells a strength system used by fitness professionals, military and public safety organizations, first responders, athletes, and a range of gyms. The company has commercial traction with clients in the military and public safety markets, including Fire and Police Departments from Jacksonville, FL to Houston, TX to Fresno, CA. It has attracted boutique and franchise gyms (CrossFits, Yoga studios, F45) and big-box chains including Anytime Fitness, and has distribution and retail agreements with Dicks Sporting Goods and Perform Better. Led by CEO Sarah Apgar, FitFighter debuted on ABC’s Shark Tank in November 2020. The company plans to use new funding to build its salesforce, expand gym programs and military training, advance product design, and accelerate production.

Total raised

$3M

Funding rounds

1

Latest round

Seed

Latest activity

Jun 2022