Jennus Innovation
Minneapolis, Minnesota, United States
Overview
Jennus Innovation is a startup accelerator that provides a combination of analytical horsepower and commercial and financial strategy. Its support for its portfolio companies ranges from personal investment in the company to assistance in filling management team to strategy development to detailed financial modeling and consumer or customer research. It helps startups assemble the right team, forge the right professional relationships, develop the right strategic business plan, and form breakthrough strategic partnerships.
- Total investments
- 3
- Lead investments
- 3
- Investments · 12mo
- 0
- Active investors
- 2
Investment portfolio
- CrowdPlay
Led · Seed · Feb 2023
CrowdPlay launched in 2020 as an in-stadium fan engagement tool and has evolved into a comprehensive, year-round loyalty program that rewards fans 365 days a year. The platform delivers real-time engagement metrics and reports an exceptionally high level of daily active users, which the company says demonstrates strong fan reaction. CrowdPlay’s product is positioned to drive incremental revenue for professional teams by maximizing fan engagement and loyalty. The company plans to expand its loyalty offerings and build additional features to support its growing customer base. CrowdPlay also intends to scale up product development and enlarge its engineering and product teams to meet rising market demand. The company is based in Boston, MA.
- Fitfighter
Led · Seed · Jun 2022
FitFighter builds and sells a strength system used by fitness professionals, military and public safety organizations, first responders, athletes, and a range of gyms. The company has commercial traction with clients in the military and public safety markets, including Fire and Police Departments from Jacksonville, FL to Houston, TX to Fresno, CA. It has attracted boutique and franchise gyms (CrossFits, Yoga studios, F45) and big-box chains including Anytime Fitness, and has distribution and retail agreements with Dicks Sporting Goods and Perform Better. Led by CEO Sarah Apgar, FitFighter debuted on ABC’s Shark Tank in November 2020. The company plans to use new funding to build its salesforce, expand gym programs and military training, advance product design, and accelerate production.
- MyHealthMath
Led · Series B · Dec 2021
MyHealthMath provides a full-service health benefits enrollment navigation platform that serves employees, employers, health carriers and benefit administrators. Led by founder and CEO Bob Watterson, the system offers employee plan-choice guidance and a predictive analytics engine. The analytics engine helps employers and carriers predict enrollment choices and optimize plan design and pricing. The company serves direct and SaaS clients throughout the U.S. and operates as a neutral third party, guaranteeing confidentiality for individual-use data collected from claims and interviews. MyHealthMath plans to use its latest funding to enhance both consumer- and employer-facing product lines, add support for ancillary benefits on the consumer side, and make interface enhancements to its predictive analytics engine. The company raised capital in a Series B to support these product and analytics improvements.