Flowers Software offers a flexible no-code workflow tool that lets users build workflows and step through them via a user interface, with integrations to third-party tools. The company markets primarily to SMBs with use cases such as invoice approvals and general approvals, and it ships templates for common workflows to reduce user confusion. Founded in 2019 by Andreas Martin and Daniel Vöckler, Flowers iterated from a general-purpose automation tool toward curated templates that drove adoption. The team plans to build out more templates and expand marketing beyond German-speaking countries into wider Europe and North America. Flowers emphasizes transparency and accessibility of information inside companies and supports compliance and local rules through its adaptable software. The company was cashflow positive early in its history and is raising to accelerate growth and market capture.

Total raised

$3M

Funding rounds

1

Latest round

Seed

Latest activity

Nov 2022