Born in the pandemic, FLOWN originally combined physical locations with support services and has pivoted to a fully virtual platform for businesses and individuals. Its core product is live facilitated "deep work" sessions called Flocks, plus a library of on‑demand focus and recharge content. Members receive a 30‑day free trial; thereafter subscriptions start from £15/month (tax‑deductible) and a "free forever" option is available. The company says it already has paying customers who attend Flocks on average four times a week. FLOWN is led by serial entrepreneur Alicia Navarro alongside her sister Cat Navarro; Alicia previously founded Skimlinks, which was acquired by Connexity in 2020. Investors describe the plan as building a media company for deep work, applying the playbook of Calm and Peloton to workspace services. Flown is a two-product platform that pairs knowledge workers with inspiring, productivity-optimised properties and provides online resources to support sustained "deep work." Its "Flown Away" product curates homes, hotels and retreats equipped for ergonomic, distraction-free remote work, while "Flown Here" offers virtual tools such as accountability groups and creative challenges. The venture targets the growing global population of knowledge workers by offering midweek and off‑season demand to property owners as a way to diversify revenue. The company closed a $1.5M pre-seed round to build the platform, onboard properties and hire a team. Hires already include people from Mr & Mrs Smith, Ometria, Quill, McKinsey’s Generation and Resi. Flown plans a formal launch in the U.K. and Portugal in early 2021 and is offering £200 of credit to people who join its member waitlist or nominate a property.

Total raised

$5M

Funding rounds

2

Latest round

Seed

Latest activity

Apr 2022