FluidLogic builds cutting-edge in-vehicle and wearable hydration systems marketed under its Active Hydration™ brand, used in NASCAR, IndyCar, IMSA, WEC, and BAJA 1000–winning cars. The company’s systems deliver hands-free hydration and incorporate a proprietary sweat-loss algorithm to optimize water intake for peak performance. FluidLogic serves motorsports and military customers and is developing consumer products for adventure sports and outdoor endurance, with consumer products slated to be available in early 2025. The company plans to expand R&D, sales and marketing, and operations, and to improve the accuracy and reliability of its sweat-loss algorithm across consumer applications. FluidLogic has military partnerships, including a $1.9M Tactical Funds Increase (TACFI) from the U.S. Air Force and an earlier $750,000 Department of Defense contract in 2022. Founded in 2016, FluidLogic is headquartered in El Segundo, California, and reports that its valuation has risen 1,000% since Solyco’s original 2021 investment.

Total raised

$15M

Funding rounds

1

Latest round

Series A

Latest activity

Sep 2024