Flurry began as an app developer before shifting its focus to mobile analytics and using its data for advertising. Its analytics product is used by 400,000 apps, with roughly 20,000 new additions each month, and it tracks activity from 1.2 billion smartphones and tablets. The company works with about 125,000 developers. Flurry has raised $12.5M in a new funding round, bringing total capital raised to $62.5M. A spokesperson confirmed the raise via an SEC filing but declined to identify the new investors. CEO Simon Khalaf has previously hinted at a possible IPO and said the company had become cash-flow positive. Flurry began as an app developer in 2007 and shifted to provide free analytics that are embedded in third-party apps across iOS, Android, Windows Phone, BlackBerry, HTML5 and JavaME. Its analytics are free and serve as a marketing tool and source of visibility into the app ecosystem, while revenue comes from app-advertising products such as AppCircle and AppCircle Clips, which earn when users convert and download apps. The company reports its analytics are laced into apps on about 250 million smartphones and tablets and sees roughly 1.9 billion application sessions per day across more than 250,000 apps. Annual revenue is described as an $80–$100 million business, with revenues growing 300% year-over-year and the company cash-flow positive last quarter. Flurry competes with channels like Google’s AdMob, Facebook’s mobile app install network and vendors such as Tapjoy. Management has signaled that inbound interest and the company’s growth have prompted hints toward a potential IPO in the future. Flurry provides analytics (Flurry Analytics) and an analytics-powered cross-selling network (Flurry AppCircle) to help developers improve apps, increase retention and grow revenue. Its platform is used by more than 35,000 organizations across over 60,000 applications on iOS, Android, BlackBerry and J2ME. The company operates from San Francisco and also maintains an office in New York. Flurry plans to use new funding to expand the reach of its Analytics and AppCircle services across top mobile platforms, including iOS and Android. The company will also invest the capital to expand sales and marketing efforts and accelerate development of new services. Current operating metrics cited in the article are the organization and application counts noted above. Flurry is a mobile application analytics and monetization platform that launched in January 2009 and is based in San Francisco, CA. The company has quickly emerged as one of the world’s largest mobile analytics platforms and now tracks over one billion end user application sessions per month. Flurry provides analytics and monetization services to application developers. The new funds will enable the company to build out new services aimed at increasing developer revenue. Proceeds are also intended for hiring new employees and scaling its infrastructure. The company closed a $7M financing to support these growth initiatives.

Total raised

$60M

Funding rounds

4

Latest round

Equity

Latest activity

Dec 2013