FoodMap is an agritech e-commerce platform that connects farmers and food producers directly to B2C and B2B clients via an e-commerce site and mobile app. Founded in 2020 by Pham Ngoc Anh Tung, it provides a back-end management solution, QR-coded products, and data analytics to suppliers. The company sources from over 300 farmers and producers and operates from two cold storage warehouses in Ho Chi Minh City, with many items delivered within 24 hours. FoodMap focuses on fresh products, seafood, selected meats, ready-to-cook items, and non-perishables, and its five private-label categories (tea & coffee, fruits, ready-to-cook, chocolate, and seafood) drive much of its topline and profit. It reports raising farmers’ raw product income by 10–20% and helping some longstanding suppliers generate up to 50% of their sales volume through the platform. FoodMap is pursuing B2B expansion and has introduced a group-buying affiliate programme to facilitate social selling on the B2C side.

Total raised

$3M

Funding rounds

1

Latest round

Series A

Latest activity

Jan 2022